Director, Product Marketing - Loyalty

PayPal•San Jose, CA

About The Position

Develop insights and conduct market analysis to inform product strategy and positioning Create and refine value proposition narratives tailored to market segments Monitor and analyze competition to identify opportunities and threats Collect and validate customer feedback to guide product development Lead early detection and resolution of customer issues to improve satisfaction Oversee performance tracking through instrumentation and dashboarding Translate insights into actionable recommendations for product enhancements Drive the execution of key initiatives and go-to-market strategies Collaborate with cross-functional teams to deliver impactful merchant solutions Lead regional product marketing initiatives to align with business objectives Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience. Functional Strategy & Direction: Develop comprehensive loyalty product marketing strategy that translates into operational plans across multiple markets. Establish long-range strategic plans and measurable goals for the loyalty product marketing team. Team Leadership & Organization: Lead and develop a team of Senior Managers and Product Marketing Managers. Build team processes for scaling across markets and prepare talent for future leadership roles. Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement. Cross-Functional Leadership: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Serve as senior advisor to executive stakeholders on loyalty strategy and performance. Go-to-Market Strategy: Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns to drive awareness, consideration, adoption, and growth across multiple markets. Market Expansion Leadership: Lead complex market expansion projects, developing localization strategies and adapting customer approaches for international markets. Performance & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize product positioning and campaigns and inform future product marketing strategies. Lead post-mortem analyses and learning agendas. Creative Excellence: Work with Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns. Stakeholder Management: Effectively engage senior stakeholders across the company, providing strategic updates and recommendations while quickly escalating and resolving complex challenges.

Requirements

Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
15+ years of product marketing experience with 6+ years in management roles leading teams and complex initiatives
Deep loyalty or subscription program expertise with proven track record scaling loyalty, subscription services, retention, or membership programs across multiple markets
Strong strategic product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and market research
Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases across multiple markets
Team leadership and development skills with proven ability to build and manage high-performing product marketing teams including Senior Managers and individual contributors
Strategic thinking and execution with experience developing long-range plans, establishing measurable goals, and influencing senior stakeholders to drive business alignment
Customer segmentation expertise with proven ability to identify different customer groups and develop targeted product marketing strategies for each segment
International product marketing experience with understanding of market expansion, localization needs, and adapting customer approaches for different markets
Complex program management skills for coordinating multi-market initiatives and cross-functional strategic projects
Strong technology and data skills with ability to drive adoption of new tools and make decisions based on data analysis

Nice To Haves

MBA or advanced degree in Marketing/Business
Experience with emerging markets or new geographic expansion
Experience in fintech, payments, or financial services

Responsibilities

Develop insights and conduct market analysis to inform product strategy and positioning
Create and refine value proposition narratives tailored to market segments
Monitor and analyze competition to identify opportunities and threats
Collect and validate customer feedback to guide product development
Lead early detection and resolution of customer issues to improve satisfaction
Oversee performance tracking through instrumentation and dashboarding
Translate insights into actionable recommendations for product enhancements
Drive the execution of key initiatives and go-to-market strategies
Collaborate with cross-functional teams to deliver impactful merchant solutions
Lead regional product marketing initiatives to align with business objectives
Develop comprehensive loyalty product marketing strategy that translates into operational plans across multiple markets.
Establish long-range strategic plans and measurable goals for the loyalty product marketing team.
Lead and develop a team of Senior Managers and Product Marketing Managers.
Build team processes for scaling across markets and prepare talent for future leadership roles.
Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement.
Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs.
Serve as senior advisor to executive stakeholders on loyalty strategy and performance.
Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns to drive awareness, consideration, adoption, and growth across multiple markets.
Lead complex market expansion projects, developing localization strategies and adapting customer approaches for international markets.
Define key performance indicators (KPIs) and measure the success of product marketing initiatives.
Use data-driven insights to optimize product positioning and campaigns and inform future product marketing strategies.
Lead post-mortem analyses and learning agendas.
Work with Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns.
Effectively engage senior stakeholders across the company, providing strategic updates and recommendations while quickly escalating and resolving complex challenges.