Senior Manager, Product Marketing Loyalty

PayPal • San Jose, CA

20h • Hybrid

About The Position

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: This job establishes overall business strategy for product marketing, influencing executive-level decision-making through strategic insights. They collaborate with product development teams to ensure alignment with market needs and drive product awareness through effective communication. This role involves monitoring market trends to adjust strategies, ensuring that products resonate with target audiences and achieve business objectives. Job Description: Essential Responsibilities: Partner with Product, Marketing, and Sales teams to drive product commercial success Champion customer needs to ensure products address key pain points and deliver value Develop and execute go-to-market plans for new product launches and feature updates Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy Collaborate with client-facing teams to gather customer feedback and refine product positioning Support the launch of new markets and offers by coordinating with global and regional teams Lead the prioritization and execution of marketing campaigns to increase adoption and market share Provide expertise on product capabilities, value propositions, and best use cases Monitor product performance metrics and identify opportunities for growth and optimization Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies Expected Qualifications: 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications: PayPal is seeking an experienced Senior Manager, Product Marketing - Loyalty to drive our loyalty product marketing strategy and go-to-market execution. This individual contributor role will be responsible for developing and executing comprehensive product marketing plans that affect PayPal's loyalty initiatives and establishing specific, measurable goals for the loyalty product marketing function. As a Senior Product Marketing Manager for Consumer Product Marketing - Loyalty, you will be responsible for developing product marketing strategies that drive product vision, go-to-market planning, and customer engagement. You will balance strategic planning with hands-on execution, including complex market expansion projects, advanced customer segmentation strategies, and product launch execution informed by deep customer insights and market intelligence. Reporting directly to the Senior Director of Consumer Product Marketing - Loyalty, you will shape the strategy, and positioning for PayPal's loyalty products to deepen customer engagement, increase retention, and unlock new revenue streams. This role requires strong cross-functional collaboration with Product, Commercial, Design, Brand and Cross-Functional Marketing teams, strategic thinking to analyze market trends and customer insights, and a proven track record of driving product adoption and usage. You will deliver compelling value propositions that drive measurable business impact in PayPal's next era of marketing.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience

Responsibilities

• Partner with Product, Marketing, and Sales teams to drive product commercial success
• Champion customer needs to ensure products address key pain points and deliver value
• Develop and execute go-to-market plans for new product launches and feature updates
• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
• Collaborate with client-facing teams to gather customer feedback and refine product positioning
• Support the launch of new markets and offers by coordinating with global and regional teams
• Lead the prioritization and execution of marketing campaigns to increase adoption and market share
• Provide expertise on product capabilities, value propositions, and best use cases
• Monitor product performance metrics and identify opportunities for growth and optimization
• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
• Develop comprehensive loyalty product marketing strategy and translate into operational plans across multiple markets.
• Execute long-range strategic plans and measurable goals for the loyalty product marketing function.
• Develop clear, differentiated positioning for PayPal's loyalty offerings, grounded in deep customer insight and competitive analysis.
• Drive product vision and influence roadmap decisions across cross-functional teams.
• Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement.
• Develop customer segmentation strategies to better target different customer groups.
• Work closely with Product, Commercial, Design, Brand and Cross-Functional Marketing teams to drive go-to-market execution and product launches.
• Serve as strategic advisor on loyalty strategy and performance.
• Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns.
• Drive awareness, consideration, adoption, and growth across multiple markets.
• Execute complex market expansion projects, developing strategies that align with PayPal's loyalty portfolio goals and drive customer acquisition and engagement.
• Establish and oversee KPIs for loyalty program adoption, partnering cross-functionally to assess performance, identify optimization opportunities, and refine strategies throughout the product lifecycle.

Benefits

• This role is also eligible for a range of benefits which may include, medical, dental, vision, life and disability insurance, parental and family leave, 401(k) savings plan, paid time off, and other benefits.
• We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees