Sr Product Manager, Experience Hub
About The Position
As a Senior Product Manager on the Global Owner Product Management team within Ford's Global Digital & CRM division, you will own the product strategy and execution for the Experiences Hub — ensuring experiences are effectively discovered, presented, and monetized across Ford's digital ecosystem. You will lead product direction for the platform that surfaces experiences to both owners and non-owners, partnering with a broad set of stakeholders who bring new experiences to market. Ford Racing is a primary stakeholder for this role, and you will work in close, ongoing partnership with the Ford Racing team to bring racing experiences and events to life across Ford's digital ecosystem. A core focus of this role is building the Experiences Hub itself: leading the onboarding of all Ford Racing experiences onto the platform and owning the end-to-end transactional capability that allows owners and non-owners to discover, book, pay for, and engage with experiences from start to finish. This role sits at the intersection of stakeholder management, cross-org collaboration, and revenue growth. As experience launches continue to evolve and grow in scale, you will be the driving force that brings structure, sequencing, and disciplined execution to a fast-moving space — partnering closely with stakeholders to shape scope and timing, while finding creative ways to keep momentum and deliver results. You will also work across product organizations to expand awareness and placement of experiences throughout the site and apply strong business acumen to grow both direct and incremental revenue tied to experiences. Success in this role means turning ambiguity into a clear roadmap, building trusted relationships with stakeholders, and telling a compelling story that aligns leadership, partner teams, and dependent teams around a common direction. The role does require you to occasionally work upstream and outside the traditional product management wheelhouse — partnering closely with Ford's CRM and marketing teams to promote experiences and events, support personalization of how they are surfaced, and use experimentation and A/B testing to refine performance across Web, App, Email, and SMS. This cross-functional collaboration is an important part of the job, but the primary focus of the role remains building, scaling, and operating the Experiences Hub as a product.
Requirements
- Product strategy and execution ownership.
- Stakeholder management.
- Cross-organizational collaboration.
- Revenue growth focus.
- Ability to bring structure, sequencing, and disciplined execution.
- Ability to shape scope and timing.
- Business acumen.
- Ability to turn ambiguity into a clear roadmap.
- Ability to build trusted relationships.
- Ability to tell a compelling story.
- Experience with CRM and marketing teams.
- Experience with personalization.
- Experience with experimentation and A/B testing.
- Experience across Web, App, Email, and SMS.
Nice To Haves
- Experience with Ford Racing.
- Experience with the Ford digital ecosystem.
Responsibilities
- Own the product strategy and execution for the Experiences Hub.
- Lead product direction for the platform that surfaces experiences to owners and non-owners.
- Partner with stakeholders to bring new experiences to market.
- Work in close partnership with the Ford Racing team to bring racing experiences and events to life.
- Lead the onboarding of all Ford Racing experiences onto the platform.
- Own the end-to-end transactional capability for discovering, booking, paying for, and engaging with experiences.
- Bring structure, sequencing, and disciplined execution to a fast-moving space.
- Shape scope and timing with stakeholders.
- Find creative ways to keep momentum and deliver results.
- Expand awareness and placement of experiences throughout the site.
- Grow direct and incremental revenue tied to experiences.
- Turn ambiguity into a clear roadmap.
- Build trusted relationships with stakeholders.
- Tell a compelling story that aligns leadership, partner teams, and dependent teams around a common direction.
- Partner with Ford's CRM and marketing teams to promote experiences and events.
- Support personalization of how experiences are surfaced.
- Use experimentation and A/B testing to refine performance across Web, App, Email, and SMS.
- Build, scale, and operate the Experiences Hub as a product.
Benefits
- Relocation assistance may be available for qualified candidates.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
