Sr. Product Manager, Business Model Strategy / Monetization

Adobe•San Jose, CA

About The Position

This is a high visibility group responsible for making strategic recommendations that have a significant financial impact. The team defines monetization strategy for the entire company, and this particular role will be focused on opportunities within the Digital Experience business, centered around Experience Cloud. The role's objective is to influence the product roadmap to drive significant growth in revenues, profits, and stock price for Adobe. This is achieved by driving initiatives that optimize new and existing offerings via product configuration, product line determination, offer structure, and pricing.

Requirements

MBA and/or 5+ Management/Strategy Consulting experience or Pricing/Packaging strategy experience.
Understanding of Enterprise / b2b software sales processes – pricing, deal structures, discounting methodologies.
The ability to simplify the complex, quickly define core problem and frame the solution approach.
Attention to detail balanced by comfort with ambiguity.
Excellent slide-writing, communicating, and upward-influencing skills
Strong EQ and leadership ability.

Nice To Haves

Experience driving consensus in a large matrixed organization is an advantage.

Responsibilities

Develop and present business-cases that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval.
Develop innovative pricing / licensing structures for large/strategic b2b deals
Support Enterprise Sales team with product sizing, custom pricing and licensing needs
Collection, synthesis and analysis of industry and competitor data.
Develop and conduct qualitative customer research.
Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger.
Perform statistical analysis on empirical data (sales, usage, etc)
Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of the proposal on market penetration, company revenues and margin.
Define and drive product requirements for product roadmap and future releases to address customer needs related to the business model strategy
Plan and coordinate operational activities required for execution, including the development of excel-based tools to facilitate the quoting and customer fulfillment process.
Set guidelines for direct sales, develop sales plays and training as appropriate.
Complete post-mortems to ensure proposals are successful and/or refine.