Sr. Paid Media Activation Manager

Microsoft • Redmond, WA

43d

About The Position

The Microsoft Global Media Team is responsible for planning, activating and fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders’ unique business goals. The team’s responsibilities extend to driving market intelligence and contributing to Microsoft’s media innovation across media channels and ad tech.
Microsoft’s Global Media Team is a diverse, collaborative, solutions-oriented team committed to infusing diversity and inclusion principles into our hiring, our communication, our innovation, and the way we connect with our customers through advertising.
We’re building a Frontier Marketing organization that delivers integrated strategic end-to-end planning, execution, optimization and measurement across our paid and organic demand engines supporting Microsoft's Customer Solution Areas. Our teams operate with agility, blending human creativity and AI-powered insight to drive impact at scale. We prioritize outcomes over activity, embrace rapid learning loops, and collaborate across disciplines to reimagine what’s possible in modern marketing. To support this transformation, we are seeking a Sr. Paid Media Activation Manager who will be supporting and managing Microsoft’s in-house, quick turn, paid media campaign activation. Are you a marketer who is passionate about developing campaign strategy, driving media plans, and delivering business results?
Do you have strong experience with paid social planning and hands-on activation, paid social reporting and insights, and have you managed in-house operations?
In this role, you will lead in-house paid media strategy, planning and hands-on campaign execution, with a heavy focus on paid social. The ideal candidate has deep expertise across the digital media landscape (especially digital performance media), a strong growth mindset, can adapt to change, and is eager to innovate at the intersection of media, data, and technology.

Requirements

• 5-7 years of hands-on-keys paid social activation experience, preferably within an agency environment
• Thorough understanding of how to use native platform audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
• Consistent track record of strong external partner and internal team relationships and communications
• Ability to manage and prioritize multiple projects under tight deadlines
• Advanced Excel skills, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
• Appetite for working in a dynamic, changing environment across many different teams and audience segments

Nice To Haves

• College BA/BS or equivalent professional experience
• Experience working in B2B Marketing and/or Media.
• Proven competency working across diverse teams with varied business goals.
• Able to work across a highly matrixed organization that includes internal and external stakeholders and partners.
• Able to deal with ambiguity and continued change.
• Strong communication skills.
• Believes that success is a shared accountability across the whole team
• Experience using Microsoft technology and devices.
• Ability to be agile and work in a dynamic environment.
• Sprinklr experience a plus

Responsibilities

• Helping build Microsoft Global Media’s in-house paid media planning, activation and operations.
• Collaborating with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and our platform and ad tech partners to ensure strategic & compliant activations.
• Developing paid media plans that deliver on required business outcomes and overseeing the hands-on execution, optimization, and reporting of these campaigns across media channels, ad creative, and audience segments.
• Leading continual paid media operations and process improvements to ensure Microsoft’s in-house media activation remains agile and consistently delivers on the required business outcomes and campaign KPIs.
• Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies.
• Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance.
• Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees