Sr Mgr, National Media Analytics

Bayer•Hanover Township, NJ

1d•$144,400 - $216,600•Onsite

About The Position

As Senior Manager, National Media Analytics, you will shape how Bayer measures, understands, and optimizes national media performance across the portfolio. In this high-impact individual contributor role, you will turn complex data into clear insights that guide brand, channel, and investment decisions. Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes.

Requirements

Bachelor’s degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field.
Deep experience across national media channels, including television, connected TV, social, search, programmatic, and digital video.
Proven ability to translate advanced measurement outputs, including MMM/UMM, attribution, and forecasting, into clear business recommendations and media investment decisions.
Demonstrated success shaping media investment strategy, optimization priorities, and performance assessment approaches.
Strong track record of influencing cross-functional stakeholders across Marketing, Media, Finance, and Analytics functions.
Experience operating effectively in complex data environments with evolving methodologies, systems, and measurement frameworks.

Nice To Haves

10+ years of progressive experience in media analytics, marketing analytics, or closely related disciplines.

Responsibilities

Lead Media Measurement Strategy
Advance national media measurement frameworks aligned with UMM and forecasting systems
Set enterprise measurement standards across TV, connected TV, social, search, YouTube, and programmatic media
Improve reporting automation and consistency to accelerate insight generation
Proactively address data quality, integration, and measurement risks across the media ecosystem
Turn Insights into Growth
Turn performance analyses into forward-looking recommendations that improve business outcomes
Partner with strategy and activation teams to optimize media against brand and business objectives
Synthesize cross-channel insights into a clear view of performance, risks, and opportunities
Bring timely, actionable strategic recommendations to senior leaders
Shape Executive Decisions
Develop executive-ready performance narratives for reporting cycles and business reviews
Create a trusted, consistent view of performance for key stakeholders
Influence planning, allocation, and investment decisions through data-driven recommendations
Connect media performance to enterprise goals, commercial outcomes, and portfolio priorities
Collaborate Across the Business
Serve as a key connector across Media, Brand, Finance, and Analytics teams
Translate measurement insights into practical planning and execution guidance
Collaborate with retail analytics teams to deliver connected full-funnel insights
Drive alignment and adoption of enterprise measurement practices
Build the Future of Measurement
Continuously improve measurement methods, tools, and analytical processes
Apply emerging data sources and analytics capabilities to deepen measurement impact
Promote best practices in insight generation, storytelling, and executive communication
Build team capability through analytical rigor, consistency, and strong decision support