Sr Mgr Cust Planning Small Format

The Hershey Company•Lower Swatara Township, PA

2d•$131,280 - $164,100•Remote

About The Position

The Senior Manager, Customer Planning leads the development, execution, and continuous improvement of customer and channel planning processes. You will translate commercial strategies into integrated customer plans that align volume, trade investment, customer priorities, and financial objectives. As a key cross-functional partner across Sales, Finance, Supply Chain, and other stakeholders, you will strengthen planning rigor, executional excellence, decision-making, business performance, and talent development within the planning organization.

Requirements

7+ years of relevant experience in customer planning, commercial planning, forecasting, trade investment management, finance, sales, or a related discipline.
People leadership or team-development experience is required.
Bachelor’s degree in Business, Finance, Supply Chain, Analytics, or a related field, or equivalent relevant experience.
Strong analytical and problem-solving skills
Commercial acumen
Ability to translate strategy into executable plans
Cross-functional influence
Clear stakeholder communication
Process improvement
Ability to navigate ambiguity and complexity

Responsibilities

Develop and execute annual, quarterly, and in-year customer and channel plans that translate commercial strategy into actionable business plans.
Align plans across demand, supply, trade investment, and financial objectives to support sustainable growth.
Maintain visibility into customer volume, promotional activity, trade investment, and business performance through effective planning tools, processes, and routines.
Advance planning standards, KPIs, governance, and decision-making frameworks that improve transparency, accountability, and execution.
Partner with customer teams and commercial leaders to optimize trade investment, revenue growth, and profitability.
Monitor performance versus plan, identify risks and opportunities, and recommend actions to improve business results.
Use analytical, financial, and scenario-planning capabilities to evaluate opportunities and support decision-making.
Translate forecast, customer, and performance data into actionable insights that improve planning accuracy and outcomes.
Collaborate across Sales, Finance, Supply Chain, and other functions to ensure plans are aligned, executable, and support business priorities.
Improve planning processes, tools, and routines to strengthen forecast quality, agility, and decision effectiveness.
Lead, coach, and develop team members to build analytical, planning, and commercial capabilities.
Foster accountability, collaboration, continuous improvement, succession planning, and talent development.