Sr. Merchandise Planner, DTC

Crocs, Inc.•Westminster, CO

3d•$98,000 - $108,000•Hybrid

About The Position

The Crocs, Inc. team is seeking a Senior Merchandise Planner, DTC, to lead and elevate our eCommerce and Retail Planning initiatives for the Americas market. In this senior-level role, you will be responsible for crafting and delivering sophisticated demand plans for both core and new product lines, ensuring inventory optimization and driving profitable growth strategies. As a Senior Merchandise Planner, DTC, you will serve as a strategic thought partner, fostering cross-functional collaboration with commercial leaders to orchestrate demand reviews, consolidation processes, and seamless seasonal transitions across the organization. Your oversight will span multiple high-impact categories, including Clogs, Lifestyle, and Sandals. You will own and improve the Open to Buy and Demand Review process, set detailed inventory policies passionate about products, and deliver deep-dive analyses to advise executive-level decision-making. Bringing to bear a data-driven attitude and a proactive approach to market trends, you will generate powerful insights to accelerate sales performance and improve inventory efficiency. This position is ideal for an expert individual contributor eager to build a significant impact in a fast-paced, growth-focused environment.

Requirements

Bachelor’s degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
5+ years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
Ability to analyze business performance, identify forecast risks and opportunities, and develop actionable recommendations through structured demand review processes
Expertise in building preseason plans and translating strategic sales targets into in-season forecasts and inventory requirements
Experience managing OTB budgets to optimize inventory investments, sales performance, and inventory productivity
Strong understanding of retail metrics, pricing, promotions, consumer behavior, and financial analysis to support business decisions
Ability to manage and analyze gross margin, COGS, sales dollars, unit sales, and profitability drivers across multiple channels
Knowledge of inventory turn, sell-through, weeks of supply, and other important measures to improve inventory efficiency and business performance
Skilled in developing executive-level reports, dashboards, and insights that provide perspective on product, category, and business performance
Ability to identify emerging business trends and quantify potential impacts to sales, inventory, and financial plans
Experience preparing and presenting business performance, forecasts, and recommendations to senior leadership and cross-functional partners
Ability to partner with Merchandising, Finance, Supply Chain, and Marketing teams to align forecasts, inventory strategies, and financial objectives
Experience managing inventory, sales, and profitability within a multi-channel environment, including eCommerce, Retail, and Shared Inventory models
Ability to develop product-level strategies that balance revenue growth, profitability, inventory health, and customer demand

Responsibilities

Lead comprehensive weekly and monthly analyses to evaluate sales performance across DTC channels, assess inventory turnover, and measure assortment efficiency
Prepare and deliver strategic reports that identify major trends, highlight sales opportunities, and provide actionable recommendations for assortment optimization to accelerate speed and growth
Oversee Product Life Cycle Inventory management and conduct sophisticated SKU productivity assessments to maximize profitability
Apply sales data to generate insights that inform revenue-driving strategies, enhance decision-making agility, and improve inventory turnover rates
Monitor and interpret market trends across all channels, analyze sell-in and sell-out metrics, and advise on demand opportunities to support informed buying decisions
Partner with Merchandising leads to develop and recommend strategies that align with market demands and optimize inventory levels
Collaborate with Global Merchandising to assess and recommend adjustments to product assortment, ensuring alignment with consumer needs and sales targets
Drive buying strategy recommendations and coordinate inventory allocation decisions across channels to improve impact and efficiency
Initiate and communicate speed buy recommendations to channel leads during the monthly planning cycle, ensuring timely response to market dynamics
Champion continuous improvement by identifying process inefficiencies and implementing improvements to boost speed and responsiveness
Maintain expertise in industry standards for inventory management and demand forecasting, ensuring guidelines are consistently applied