Sr. Marketing Program Manager I

Blackhawk Network•Dallas, TX

15d•$100,000 - $130,000•Hybrid

About The Position

Blackhawk Network is seeking a strategic and execution-focused Sr, Marketing Program Manager to drive go-to-market success for our existing customer base, nurturing, growing and expanding those relationships. This role is ideal for a marketer who thrives at the intersection of sales, account management, demand generation, product and messaging strategy, and who is passionate developing meaningful customer relationships through sharp positioning, high-impact campaigns and powerful sales enablement. You’ll lead the strategy and execution of marketing campaigns for our existing Incentives customer base. You will work cross-functionally with a collaborative team of sales, account management, product, demand generation, content and creative teams to develop, execute and iterate on your strategies. Your mission: define and execute GTM strategies that build strong customer relationships, elevate brand differentiation, drive new use cases and sales within our base and enable sales success. This position is a Hybrid role out of our Coppell, TX office (Wednesdays & Thursdays in office).

Requirements

8+ years of experience in product marketing, GTM strategy, or campaign leadership, ideally in B2B tech, SaaS, or fintech.
Proven success in driving pipeline growth through strategic marketing execution.
Strong leadership experience managing cross-functional teams for strategic impact.
Deep understanding of buyer journeys, personas, and value-based messaging.
Exceptional communication skills with the ability to develop compelling, differentiated positioning.
Strategic thinker with a bias for action and a passion for innovation.
We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Responsibilities

Link Product Marketing (Products/Solutions, ICPs, Positioning) with GTM execution teams (Demand Gen, SDR’s, Sales, SRMs, Account Management)
Orchestrate overall GTM strategy for incentives customer base in conjunction with Sales, Product and Account Management/SRM leaders
Define GTM channels & campaigns
Develop & execute strategic, quarterly campaigns that provide meaningful resources to our customers & internal teams to leverage
Develop strategic campaign briefs & ensure that all GTM creative is aligned with overall positioning/ messaging framework.
Lead the development of content briefs & assets (blogs, e-books, videos, case studies) to enable marketing campaigns, in partnership with the content, creative & DG teams
Translate positioning to in-market creative – ads, landing pages, emails
Manage specific campaign execution & launches through campaign managers
Host & present plans quarterly to stakeholders & marketing team, allowing time for pitchbacks and adjustments based on performance, strategy shifts, economics etc.
Monitor results & adjust GTM strategy (incl feedback to product marketing on success of competitive positioning, sales on success of campaigns & sales enablement materials, account management/SRMs on success of partner comms and resources)
Partner with product marketing in development of messaging frameworks for mature products:
Ideal Customer Profiles (ICPs)
Buyer personas and pain points
Competitive landscape and differentiated positioning
Objection handling and value articulation
Ensure consistent messaging across all touchpoints — campaigns, website, sales outreach, and content.
Drive creation of high-impact assets including white papers, case studies, and product videos in collaboration with internal teams.
Act as the single point of contact with Sales Leaders and SRM/Account Management leaders for sales enablement & funnel requests / manage execution with product marketing and sales ops
Create & regularly update sales enablement & templates on SharePoint/Seismic for team access
Develop custom meeting prep/materials for larger opportunities with sales team
Partner with product marketing on sales training & sales comms about launches with sales ops team
Collaborate closely with sales leaders to align marketing efforts with field needs and feedback.
Partner with demand gen to track campaign performance and pipeline contribution.
Test and refine messaging and value propositions to improve conversion and engagement.
Develop reporting cadences for the sales and account management team to understand how their customers are engaging with our content