Sr. Marketing Operations Specialist

PitchBook Data•Seattle, WA

4d•$105,000 - $135,000•Onsite

About The Position

The Revenue Operations department is responsible for creating, maintaining, and continually improving PitchBook’s systems that support our client-facing roles in Sales and Customer Success. This team works cross-functionally with Sales, Marketing, Finance, and IT to drive efficiency, accuracy, and revenue growth. As a Senior Automation Specialist at PitchBook, you will lead the design, development, and optimization of complex automation workflows across marketing and sales functions to drive scalable, data-driven demand generation and customer engagement programs. You will serve as a strategic partner to marketing leadership and cross-functional teams, applying your deep expertise in marketing automation platforms (such as Marketo) to architect solutions that enhance operational efficiency and maximize campaign effectiveness. This role requires a strong technical skillset, business acumen, and the ability to translate marketing objectives into innovative automation strategies.

Requirements

Bachelor’s degree in Marketing, Business, Information Technology, or a related field
5+ years of progressive experience in marketing automation, demand generation, or marketing operations roles
Expert-level proficiency with marketing automation platforms (Marketo preferred), and strong working knowledge of CRM systems (Salesforce experience highly desirable)
Demonstrated ability to architect and execute complex automated marketing workflows and integrations
Strong analytical and problem-solving skills, with experience using data analytics tools to drive decision-making
Excellent organizational, project management, and stakeholder communication skills, with the ability to influence at all levels of the organization
Detail-oriented with a commitment to quality and operational excellence
Proactive, self-motivated, and eager to lead process improvements and share knowledge across teams
Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Responsibilities

Own the end-to-end marketing automation strategy, working closely with marketing, sales, and product teams to align automation efforts with overall business goals and revenue targets
Design, build, and manage sophisticated automated campaigns, including multi-touch nurture programs, dynamic customer journeys, and complex lead scoring models
Support integration efforts between marketing automation and CRM platforms by creating and maintaining operational automations, ensuring seamless data flow and synchronization to support attribution and pipeline management
Analyze campaign and system performance metrics, develop dashboards, and present actionable insights to stakeholders to continuously improve campaign ROI and marketing effectiveness
Establish best practices, automation standards, and governance frameworks to ensure scalable, maintainable, and compliant marketing operations
Provide mentorship and training to junior automation and marketing team members, and collaborate cross-functionally to support sales enablement and customer success initiatives
Manage multiple automation projects simultaneously, driving timely delivery and effective communication with stakeholders across departments