Sr. Marketing Specialist

IDEX•Mansfield, OH

3d•Hybrid

About The Position

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. PRIMARY FUNCTION: The Senior Marketing Specialist will serve as a key driver of strategic and tactical marketing initiatives that strengthen Warren Rupp’s brand presence and accelerate business growth. This role requires a seasoned marketing professional who can independently manage complex projects, deliver innovative campaigns, and leverage data-driven insights to optimize performance. Working cross-functionally, the Senior Marketing Specialist will lead efforts in digital marketing, content creation, multimedia production, and internal communications, ensuring alignment with organizational goals and market trends.

Requirements

Advanced Marketing Knowledge & Strategy
Digital Marketing (SEO, PPC, Analytics)
Video Production & Graphic Design (Adobe Creative Suite)
Creative Problem-Solving
Strong Written & Verbal Communication
Project Management & Organizational Skills
Business Acumen & Market Awareness
Bachelor’s degree in Marketing, Business Administration, or Communications preferred; advanced coursework preferred.
5+ years of progressive marketing experience in B2B or manufacturing environments preferred.
Expertise in digital marketing platforms (HubSpot or similar), Adobe Creative Suite, and video production.
Proven ability to manage complex projects independently and deliver measurable results.
Strong background in content creation including video production, social media management, and analytics-driven decision-making.

Responsibilities

Lead Integrated Marketing Projects: Plan, develop, and execute multi-channel marketing campaigns that support strategic objectives and generate measurable results.
Demand Generation: Design and manage lead generation programs to deliver high-quality leads for the sales team across all Warren Rupp brands.
Digital Marketing Expertise: Drive SEO, PPC, and digital engagement strategies to maximize visibility and conversion.
Content Development: Create compelling content for blogs, collateral, videos, and internal/external communications that reinforce brand messaging.
Video & Multimedia Production: Produce and edit high-quality videos for marketing campaigns, training, and digital platforms.
Website & Social Media Management: Oversee all Warren Rupp websites and social channels, ensuring optimization and brand consistency.
Product Launch Support: Collaborate with product teams to develop and execute go-to-market strategies for new product introductions.
Data Analysis & Insights: Monitor campaign performance, conversion rates, and traffic analytics to inform future strategies.
Market Research: Identify emerging trends and provide actionable recommendations for marketing innovation.
Advanced Marketing Tools: Support initiatives leveraging platforms like 6Sense for predictive analytics and account-based marketing.
Audience Research & Brand Positioning: Leads persona development to define brand positioning and messaging strategies for target audience.
Trade show coordination and event marketing.
Editing and upkeep of Engineering Manuals
Maintain the digital asset management system.
Proofreading and editing content for accuracy and brand alignment.
Photography and visual content creation.