Sr. Specialist, Marketing

Santander • Dallas, TX

15d

About The Position

The Sr. Specialist, Marketing plays a critical role in supporting and executing integrated marketing programs that serve both dealer and customer audiences at Santander Consumer USA. This position drives the coordination, planning, and delivery of marketing initiatives across email, social media, digital media, and internal communication channels to strengthen brand awareness, engagement, and business growth. Acting as a strategic partner to internal stakeholders, this individual will manage projects from intake to delivery, ensuring alignment with business goals, brand standards, and compliance requirements. The Sr. Specialist will consult with business partners to vet requests, identify opportunities, and recommend marketing solutions that deliver measurable impact. This role is ideal for a highly organized, process-driven, and assertive self-starter with excellent project management, communication, and collaboration skills. The successful candidate will be comfortable speaking with stakeholders at all levels, from peers to senior leadership, and will play an integral role in the day-to-day operations of the marketing team.

Requirements

• Bachelor’s degree or in Marketing, Business, Advertising, Communications, or a related field or equivalent work experience. - Required.
• 3+ years of experience in marketing, advertising, or project management with experience coordinating marketing campaigns across multiple channels (digital, email, social, events).
• Strong project management and organizational skills, with a proven ability to manage multiple priorities simultaneously.
• Exceptional attention to detail and adherence to process and governance standards.
• Strong verbal and written communication skills; able to communicate confidently with stakeholders and executives.
• Strategic thinker with the ability to evaluate business needs and propose effective marketing solutions.
• Self-motivated, assertive, and proactive in driving projects forward with minimal supervision.
• Excellent analytical and problem-solving skills; ability to interpret data and contribute to performance reporting.
• Proficiency with Microsoft Office and familiarity with digital marketing and social media platforms.
• Collaborative mindset with the ability to work effectively across departments and with external partners.

Nice To Haves

• Prior experience in financial services, automotive, or other highly regulated industries. - Preferred.
• Familiarity with work management platforms such as Workfront, Asana, or similar applications. - Preferred.
• Established work and management history or equivalent demonstrated through a combination of work experience, training, military service, or education.
• Experience in Microsoft Office products.

Responsibilities

• Support the execution of multi-channel marketing programs to promote Santander’s products and services across dealer and customer segments.
• Manage marketing projects from intake through delivery, ensuring timelines, budgets, and objectives are met.
• Serve as a consultant to internal stakeholders, evaluating requests for alignment with strategic business priorities and marketing best practices.
• Collaborate with business units, marketing leaders, creative teams, and digital partners to translate complex needs into clear, actionable marketing plans.
• Assist in the development of campaign materials including emails, digital ads, brochures, social media posts, website content, and support for corporate and dealer events.
• Coordinate the production and delivery of assets, ensuring brand consistency, compliance, and quality across all channels.
• Support the creation and execution of internal marketing initiatives, including newsletters, blogs, and employee engagement communications.
• Monitor campaign performance, assist with reporting and analytics, and contribute to post-campaign reviews and continuous improvement efforts.
• Lead the coordination of project requests, ensuring proper intake, documentation, and routing through appropriate approval channels.
• Maintain organized project plans, timelines, and task tracking to ensure all deliverables meet established deadlines.
• Utilize and champion work management tools (e.g., Workfront, Asana, or equivalent) to streamline workflows, manage resources, and enhance transparency.
• Proactively identify opportunities to improve processes and increase operational efficiency across the marketing team.
• Ensure compliance with governance processes, legal standards, and data privacy regulations throughout project execution.
• Work collaboratively with peers and senior leaders to prioritize workloads and align marketing activities with business objectives.
• Act as a liaison between marketing, business stakeholders, and creative partners, ensuring strong communication and alignment on goals.
• Present project updates and marketing recommendations to stakeholders and senior leadership with confidence and clarity.
• Build strong, trusted relationships across teams to facilitate smooth collaboration and effective execution.
• Demonstrate flexibility and professionalism while managing multiple initiatives simultaneously in a fast-paced environment.

Benefits

• We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future.
• Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees