Sr. Specialist, Marketing

Syniti

8d • $94,000 - $98,000 • Remote

About The Position

The Sr. Marketing Specialist will lead field marketing and event execution to accelerate pipeline and revenue growth for Syniti’s America’s region. This role is ideal for a strategic marketer who thrives in a fast-paced environment and enjoys driving demand through localized, integrated campaigns. You will be responsible for planning and executing field marketing programs that go beyond traditional events—encompassing webinars, account-based marketing (ABM), regional campaigns, and partner initiatives.   [ This role has been designated as a remote position allowing qualified talent throughout the listed country to be considered for the opportunity.]

Requirements

• 5+ years of experience in B2B marketing, with a focus on field marketing or demand generation.
• Proven success in planning and executing webinars and integrated campaigns.
• Strong collaboration skills with sales, partners, and cross-functional teams.
• Excellent project management and organizational skills.
• Familiarity with marketing automation (Marketo, HubSpot) and CRM tools (Salesforce)

Responsibilities

• Plan and execute field marketing programs and events (in-person and virtual) for the AMS region, including webinars and localized campaigns.
• Collaborate with sales teams to align marketing strategy with regional pipeline and revenue goals.
• Manage logistics for all programs, including venue selection, vendor coordination, speaker management, and budget tracking.
• Coordinate with demand generation, social media, and partner marketing teams to drive event and webinar promotion across multiple channels.
• Develop and execute integrated campaigns to support account-based marketing and regional initiatives.
• Track and report program performance, including attendee engagement, lead generation, and pipeline impact.
• Support additional regional marketing activities such as partner programs, customer advocacy, and digital campaigns as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees