Sr. Marketing Operations Specialist, Systems Administrator
About The Position
The Sr. Marketing Operations Specialist is a key member of the Marketing Operations team, responsible for building, optimizing, and maintaining the workflow, intake, and automation infrastructure that enables the broader Marketing organization to operate with efficiency, consistency, and scale. This role combines platform administration, process design, and technical integration expertise to support end-to-end marketing execution—from intake to delivery to reporting. Users for the supported platforms include global internal and external marketing functions, with heavy support for our in-house team. The ideal candidate is a systems thinker with strong technical aptitude, excellent problem-solving skills, and a passion for empowering teams through streamlined processes, automation, and operational excellence.
Requirements
- 3+ years of direct experience administering Workfront (or equivalent enterprise workflow tools)
- Bachelor degree (ideal)
- Experience developing automations or integrations via Workfront Fusion, or similar
- Strong understanding of marketing workflows (creative production, campaign execution, approvals, content delivery, QA, regulatory review, etc.)
- High proficiency in data analysis and reporting (Excel, Sheets, dashboards)
- Comfortability and expertise in utilization of AI tools and automation efficiencies
- Ability to design processes with clarity, scalability, and governance in mind
- Ability to collaborate with Creative, Strategy, Digital, PMO, and Operations teams
- Strong documentation and training development skills
- Ability to translate complex technical concepts into user-friendly language
- Workload prioritization, problem solving, and structured critical thinking
Nice To Haves
- Adobe Workfront Core Developer Certification
- Experience in a marketing operations organization or agency, supporting a scaled creative or campaign execution environment
- Experience with AEM, Stensul, Salesforce Marketing Cloud, or enterprise DAM platforms
- Familiarity with Workfront AI Assistant features
- Experience in financial services or other regulated industries (optional but valuable)
- API usage, REST endpoints, authentication methods
- JSON manipulation, data transformation, routers, iterators, error handling
- System-to-system integrations with enterprise MarTech + Creative ecosystems
- Certification or coursework in project management (e.g., PMP, CAPM, Agile) is a plus
Responsibilities
- Administer and maintain the Marketing Operations tech stack (Adobe Workfront, Stensul, Figma, Performline, iGrafx, Outsystems, Archer, etc.) to ensure effective process support and management.
- Leadership on the technology and systems that enable the marketing team, including both short-term optimization and long-term strategic planning to ensure scalable, future-ready solutions .
- Serve as Adobe Workfront system administrator , delivering a stable and scalable experience; architect and manage Workfront Fusion automations and integrations with platforms (AEM, Stensul, SFMC, Teams, SharePoint, internal data systems) using APIs and automation tools.
- Monitor, troubleshoot, and optimize automation scenarios , maintaining thorough documentation for reliability; proactively identify and implement new automations to improve speed, reduce handoffs, and enhance personalization at scale.
- Develop and deliver training materials, playbooks, and change management resources to drive adoption and empower users .
- Configure, test, and document Workfront changes; translate requirements into implementation plans, including workflows, templates, and dashboards to optimize project execution and workload balancing .
- Extract and analyze Workfront data for actionable insights and deliver regular/ad hoc reports to inform leadership decisions on resource allocation and operational enhancements; ensure compliance with processes such as time-tracking and reporting.
- Collaborate with Procurement, Legal, Risk, and Marketing teams to support vendor onboarding and ensure alignment with internal policies and timely execution.
- Champion airtight risk management and proactive procedural documentation protocols via systems and artifacts in accordance with organizational and regulatory retention requirements.
Benefits
- Medical, Dental, Vision, and Life Insurance
- Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
- HSA or FSA account and other voluntary benefits
- 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
- Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
