Sr. Marketing Manager
About The Position
Our client is a high-performance financial technology organization dedicated to transforming the global movement of money. Backed by premier investors, including Paradigm and Dragonfly, the firm is constructing a next-generation stablecoin infrastructure designed to be faster, more global, and more efficient than traditional siloed systems. By developing a full-service platform for issuing and integrating programmable stablecoins, the organization aims to provide developers, fintechs, and institutions with a seamless, trusted, and ubiquitous digital dollar stack. The team combines the rigorous discipline of institutional finance with the creative agility of a crypto-native startup. Joining this mission-driven group means entering a tight-knit environment that prioritizes clear thinking, extreme ownership, and technical excellence. Our client is seeking a strategic Senior Marketing Manager with deep expertise in fintech or the blockchain industry to lead marketing strategy and drive growth within a highly regulated landscape.
Requirements
- Proven success in a senior marketing role within the fintech, crypto, or blockchain industries, specifically navigating regulated markets.
- A track record of driving brand growth, demand generation, and customer engagement through both creative and analytical approaches.
- High level of expertise in marketing analytics, CRM platforms, and automation tools (e.g., HubSpot, Salesforce, Google Analytics).
- Exceptional ability to translate complex financial and technical concepts into clear, trust-building narratives.
- An entrepreneurial spirit suited for an individual contributor role with the ambition to scale into a management position as the organizational scope increases.
- Deep understanding of stablecoins, decentralized finance (DeFi), and the broader financial technology ecosystem.
Responsibilities
- Market Strategy: Develop and oversee multi-channel marketing strategies tailored to the fintech, crypto, and payments sectors.
- Brand Positioning: Lead brand messaging and thought leadership initiatives to build institutional credibility and trust in emerging markets.
- Cross-Functional Collaboration: Partner with product, compliance, and sales teams to ensure go-to-market strategies align with both market opportunities and global regulatory obligations.
- Integrated Campaigns: Plan and execute marketing campaigns across digital, event, and PR channels, prioritizing educational content and regulatory adherence.
- Optimization: Utilize data-driven insights and A/B testing to refine campaign performance and maximize impact.
- Data Monitoring: Track marketing performance through advanced analytics tools to provide insights for continuous improvement.
- Reporting: Prepare comprehensive monthly and quarterly reports on lead generation, conversion rates, and campaign outcomes.
- Market Intelligence: Maintain an up-to-date understanding of crypto market trends, the competitive landscape, and evolving global regulatory requirements.
Benefits
- The opportunity to build foundational infrastructure for the future of global finance.
- A clear path toward leadership as the team and product suite expand.
- A mission-driven, high-velocity environment that supports professional development without ego.
- Direct involvement with a firm backed by world-class venture capital leaders.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
