Sr. Marketing Manager

Applied Systems, Inc.

6h•$80,000 - $107,000•Remote

About The Position

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible. We’re searching for a Senior Marketing Manager to lead lifecycle and customer experience marketing for our EZLynx team, owning campaigns from deal close through onboarding, adoption, support, and upsell to drive adoption of our EZLynx Rater and Agency Management System (AMS). This role manages high‑impact initiatives end to end, using data-driven and journey insights to improve engagement and growth while partnering closely with product, onboarding, support, sales, and partnerships. If you aren't afraid to take risks, optimize results, and find innovative ways to engage our target segments, then this might be the role for you. You’ll join a small, fast‑moving team with startup energy and Applied Systems’ backing, focused on making EZLynx the AMS of choice for every Main Street agent in America. We value team players who learn from our team’s diverse experiences and backgrounds, take on challenges, and know how to have fun while doing great work.

Requirements

5+ years in B2B SaaS lifecycle, customer, or retention marketing; SMB and/or InsurTech experience preferred
Proven ability to build and execute lifecycle programs that drive retention, engagement, and expansion
Strong customer journey mapping skills with targeted campaigns across all lifecycle stages
Hands-on experience with marketing automation platforms, CRM systems, and data-driven personalization
Background creating educational content, product adoption campaigns, and customer communications

Nice To Haves

Strong analytical skills with the ability to translate customer data into actionable insights
Self-starter who can manage multiple initiatives in a fast-paced, remote-friendly environment
Bachelor’s degree in marketing, business, technology, or related field

Responsibilities

Lifecycle Marketing Leadership – Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion for EZLynx Rater and AMS.
Onboarding & Activation – Partner with onboarding to accelerate time-to-value, drive activation, and ensure successful product adoption.
Customer Engagement & Retention – Build nurture, education, and engagement programs to increase usage and reduce churn.
Expansion & Upsell Enablement – Support customer success with targeted campaigns to drive adoption of Retention Center, Automation Center, Sales Center, and AppliedPay.
Customer Health & Insights – Use health scores, usage data, and feedback to identify risk, inform proactive retention, and optimize strategy.
Cross-functional Execution & Optimization – Collaborate across CX, success, product, and marketing teams to test, measure, and improve lifecycle performance.