Sr. Marketing Manager (Execution-Oriented)

Trusting Social & Kompato AI•Dallas, TX

11d

About The Position

We’re transforming the debt collection industry with AI-powered automation that delivers compliant, empathetic, and revenue-driving customer experiences. Our mission is to help agencies, lenders, and financial institutions reimagine collections by blending human-level conversation with the efficiency of AI. We’re a fast-growing fintech startup building the operating backbone for modern collections—whether inbound, outbound, or digital self-service. If you’re energized by creating clarity out of chaos, executing campaigns that move the needle, and driving impact in a high-stakes industry, this role might be for you. We are looking for a Sr. Marketing Manager who can be both strategic partner and hands-on executor. Roughly 20–30% of your time will be spent sharpening ICPs, positioning, and GTM sequencing with leadership. The other 70–80% will be spent rolling up your sleeves to drive events, campaigns, content, and lead generation. This role is for someone who’s been in the trenches, someone who is comfortable orchestrating logistics for an industry event one day, then tightening messaging and launching a demand-gen campaign the next. You’ll bring order, accountability, and repeatable execution to a startup environment where speed and rigor matter.

Requirements

6–10 years in B2B marketing, ideally in fintech, SaaS, or regulated industries.
Track record of shipping multi-channel campaigns, event marketing, and lead-gen programs that drove measurable growth.
Experience producing content and collateral that elevated brand credibility and fueled sales.
Familiarity with marketing ops tools (e.g., HubSpot, Salesforce, LinkedIn Ads) and managing external agencies.

Nice To Haves

Experience running conference-heavy marketing and/or building early-stage GTM foundations.

Responsibilities

Refine ICPs, value props, and offer sequencing with GTM leadership.
Translate the company’s strategic intent into actionable campaigns, timelines, and deliverables.
Act as a sounding board, pushing back when plays don’t align with market reality.
Deliver marketing collateral: one-pagers, decks, FAQs, case studies, blog posts, and website updates.
Run integrated campaigns across channels (content, email, digital, PR) with a focus on lead generation and sales enablement.
Manage agencies, freelancers, and parent-company resources to deliver professional, client-ready outputs.
Own event execution end-to-end: vendors, activations, logistics, on-site presence.
Work closely with Sales to ensure marketing generates sales-ready leads.
Provide Sales with enablement materials (decks, case studies, objection handling).
Collaborate with Product and Ops to keep messaging consistent with product maturity and compliance guardrails.
Maintain project management to align stakeholders and ensure deadlines are met.
Track pipeline impact, campaign performance, and event ROI.
Continuously refine ICPs, messaging, and collateral based on customer and sales feedback.
Benchmark against competitors and market trends to keep positioning sharp.
Start with AI: Treat AI as the reflexive first step in campaign planning, copywriting, event prep, and reporting.
Integrate AI into workflows: Use GenAI for prospect research, content drafting, design iterations, and competitive analysis.
Capture and share wins: Document AI-assisted workflows (e.g., faster blog drafts, automated lead list enrichment) so they can be reused across teammates.
Culture builder: Normalize AI adoption rituals (e.g., “AI Win of the Week”), encourage others to begin with AI, and contribute learning capsules.