Sr. Marketing Manager, Health Systems

Natera

13d • Remote

About The Position

Join Natera as an Senior Marketing Manager for Health Systems to play a critical role in an innovative new business unit supporting our largest customers, health systems. This is an exciting time at Natera and we are actively building capabilities and solutions to partner strategically with these large customers. This role will be critical to helping us shape the way we go-to-market. Reporting to the Head of Marketing, Health Systems, you will oversee marketing efforts that support marketing communications, marketing operations and sales B2B assets development.

Requirements

• Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.
• Experience in life sciences, health technology, or diagnostics is required.
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders.
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively.
• Proven ability to synthesize health care trends and clinical information and develop concise, impactful promotional materials.
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.
• Collaborative mindset with the ability to lead and align cross-functional teams.
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.
• Proficiency in Google Suite, Microsoft PowerPoint, Excel, and CRM platforms like Salesforce.

Nice To Haves

• Oncology experience is preferred.
• Experience with health system marketing is strongly preferred.
• Familiarity with digital marketing channels and field marketing tactics is a plus.

Responsibilities

• Marketing B2B assets development: Partner with the Strategic Account Management (SAM) team, and cross functionally, to build out assets to support our B2B strategy with health system customers.
• Marketing communications: Drive all marketing communications efforts for the Health Systems BU, interfacing across the organization to make sure the organization is updated on Health System progress. Coordinate all communications for SAMs, work with our social media and website teams to update those areas and help the organization infuse Health System messaging across the company.
• Marketing operations: Responsible for overseeing the budget, medical legal review efforts, vendor and legal oversight, graphic design and agency collaboration and sales analytics and applications as they pertain to marketing efforts.
• Conference and non-personal promotion: Oversee all operations in regards to national trade associations and societies memberships, conference and event activities and promotional content through these entities.
• Change agent: Stay abreast of health care trends that are impacting these large Health System customers and be the agent of change across Natera to educate others about these unique customers.

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
• We also offer a generous employee referral program!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level