Sr Markering Manager, Fire TV 3P Devices

Amazon • Austin, TX

11d • $118,200 - $160,000 • Onsite

About The Position

Fire TV powers partner-branded smart TVs worldwide. This role owns Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for the 3P partner products business. The position builds foundational marketing systems that do not exist today, creating a partner brand playbook that serves as the single source of truth for how Fire TV is positioned to partners and retailers. The role also develops co-marketing programs that serve as templates for global adaptation. This is a builder role where the individual will architect these systems from scratch and then operationalize them across a global partner ecosystem.

Requirements

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice To Haves

• Experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models
• Experience building brand guidelines or playbooks adopted across multiple markets or regions
• Comfort operating in ambiguity — building systems, processes, and frameworks where none exist
• Strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content
• Managed global marketing programs with regional adaptation requirements
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Responsibilities

• Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business
• Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives
• Develop the partner brand playbook — a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally
• Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials
• Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase
• Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy

Benefits

• sign-on payments
• restricted stock units (RSUs)
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed