Sr Marketing Manager, Event Marketing

CyberRisk Alliance•New York, NY

1d•$90,000 - $95,000•Remote

About The Position

This role is a key individual contributor on the National Event Marketing team, responsible for planning and executing integrated marketing campaigns that drive attendance, engagement, and revenue for large-scale in-person and virtual events, including Identiverse, Infosec World, MSSP Alert Live, and virtual conferences. The Senior Marketing Manager, Event Marketing will report to the Director of National Event Marketing and will collaborate closely with cross-functional teams to deliver high-impact event marketing programs. This role requires a strong executor with hands-on experience in conference marketing, digital promotion, and campaign optimization.

Requirements

5–7 years of experience in event marketing or related marketing roles.
Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
Ability to analyze campaign performance data and apply insights to optimize results.
Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
Strong communication skills and the ability to collaborate effectively with internal stakeholders.
Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
Willingness to travel for events as required, up to 15% of the time.
Ability to work under tight deadlines in a fast-paced, event-driven environment.
Familiarity with or interest in learning about the information security industry.
Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.

Nice To Haves

Prior experience with event registration platforms is a plus; Swoogo experience preferred.

Responsibilities

Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.