Event Marketing Manager

Hallmark - Healthcare Workforce Technology•Dallas, TX

2h•Hybrid

About The Position

Hallmark Health Care Solutions is seeking an Event Marketing Manager who thrives at the intersection of strategy, execution, and creativity. This role is ideal for a hands‑on event marketer who knows how to turn live and virtual experiences into powerful drivers of brand awareness, demand generation, and revenue growth. You’ll play a critical role in shaping how Hallmark shows up in the market — designing memorable event experiences that help us stand out, connect meaningfully with prospects and customers, and “punch above our weight” at industry events. This position requires a strong blend of strategic thinking, operational excellence, and cross‑functional collaboration, working closely with marketing, sales, leadership, vendors, and external partners.

Requirements

5+ years of experience in event marketing, tradeshow coordination, or event management
Strong understanding of event‑driven demand generation and ROI measurement
Experience with marketing automation and CRM systems (Salesforce preferred)
Confident, polished communicator with strong interpersonal skills
Comfortable engaging with stakeholders at all levels, including C‑suite executives
Highly organized, detail‑oriented, and able to manage multiple projects simultaneously
Strong financial management and vendor negotiation skills
Ability to perform well under pressure and adapt quickly in live event environments
Willingness to travel as needed
Ability to lift up to 25 lbs. with or without accommodation
Our preference is someone who can work a hybrid role in our Dallas office, 3 days a week

Responsibilities

Event Strategy & Planning
Develop and own Hallmark’s event marketing strategy, including a recommended portfolio of live, virtual, and hybrid events aligned to target audiences and business objectives.
Evaluate and select events based on audience relevance, visibility opportunities, and ROI potential.
Define how Hallmark shows up at each event — from booth presence and sponsorships to speaking engagements and experiential moments.
Event Execution & Management
Lead end‑to‑end planning and execution for all tradeshows, sponsored events, webinars, and client events.
Serve as the primary liaison with event organizers, vendors, and internal stakeholders to ensure seamless execution.
Manage logistics across all event phases, including:
Registration, shipping, booth setup, and teardown
Inventory management for booth assets and materials
On‑site coordination and troubleshooting
Post‑event follow‑up and evaluation
Utilize project management tools to track timelines, deliverables, and dependencies across teams.
Partner with internal creative resources or external agencies to develop all event collateral and branded materials.
Attend events as needed to support execution, lead capture, and on‑site coordination.
Demand Generation & Lead Management
Own accountability for marketing‑qualified leads generated through events.
Partner with marketing and sales teams to ensure leads are properly scored, routed, nurtured, and tracked.
Ensure tight alignment between pre‑event promotion, on‑site engagement, and post‑event follow‑up.
Webinars & Virtual Events
Manage all aspects of webinar marketing, including speaker coordination, registrations, hosting logistics, and follow‑up.
Collaborate with subject matter experts and marketing partners to deliver engaging, high‑quality virtual experiences.
Cross‑Functional Collaboration
Coordinate closely with Sales, Marketing, and other internal teams for event preparation, messaging alignment, and feedback loops.
Participate in planning and debrief sessions to continuously improve event effectiveness.
Budget & Advisory Programs
Manage the event marketing budget, including sponsorships, travel, materials, and vendor costs.
Create, curate, and maintain a Customer Advisory Board, partnering with Sales to select participants and coordinating multiple advisory sessions annually (virtual and/or in‑person).