Event Marketing Manager

Brinks • Coppell, TX

4d

About The Position

We are seeking a highly skilled Event Marketing Manager to lead the strategy, planning, and execution of Brink’s event portfolio across the U.S. and Canada. This role is focused exclusively on creating exceptional event experiences that drive engagement, elevate Brink’s brand presence, and support pipeline generation. Additionally, the Event Marketing Manager will ensure events support ABM priorities by enabling targeted engagement with high-value accounts. Success will be measured by event ROI, target-account engagement, field alignment, and overall impact of events on pipeline creation.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related discipline.
• 5+ years of event marketing experience with a strong track record of event execution and ROI delivery.
• Proven experience managing complex event operations end-to-end.
• Strong project management, vendor management, and cross-functional collaboration skills.
• Experience partnering closely with Sales and aligning event execution to revenue goals.
• Highly organized, detail-oriented, budget-focused, and comfortable in fast-paced environments.

Responsibilities

• Own the full event strategy across major trade shows, regional events, executive dinners, and field-led customer experiences.
• Partner with Sales, Product Marketing, and leadership to align events with commercial priorities and revenue goals.
• Develop event themes, messaging, booth experiences, and field‑marketing activations.
• Manage end‑to‑end logistics: venue selection, contracts, budgets, booth design, staffing, shipping, and on‑site execution.
• Oversee vendor relationships and negotiate contracts to optimize cost and experience.
• Ensure flawless event‑day coordination and deliver a best‑in‑class attendee experience.
• Track event performance, including attendance, engagement, lead capture, influenced pipeline, and overall ROI.
• Define, socialize, and enforce SLAs with the Sales team for event follow‑up, lead handling, attendee engagement, and pre‑scheduled meetings.
• Drive sales accountability toward event ROI by ensuring Sales follows agreed‑upon workflows, meeting‑setting targets, and timely follow‑up.
• Deliver post‑event reports highlighting outcomes, insights, and recommendations.
• Continuously optimize the event portfolio using performance data and market insights.
• Partner with the ABM team to ensure events enhance account‑specific engagement for priority accounts, without owning ABM campaigns.
• Coordinate with ABM and Sales on VIP invitations, executive meetings, or targeted experiences for named accounts at select events.
• Support structured post‑event motions for ABM‑priority accounts, ensuring alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager