Sr. Marketing Manager, Brand Portfolio & Acquisition Mgmt

Visa•Austin, TX

5d•$138,300 - $221,600•Hybrid

About The Position

Visa is seeking a highly strategic, organized, and collaborative Sr. Marketing Manager, Brand Portfolio & Architecture to help shape and simplify its growing brand and product ecosystem. This role will support the strategy and execution required to integrate acquired companies, retire legacy brands, clarify product and solution architecture, and create a more cohesive experience for customers, partners, employees, and the market. It is a hands-on role for someone who can move comfortably between strategic thinking and tactical execution, developing frameworks, aligning stakeholders, managing workplans, and ensuring decisions are clearly communicated across channels and materials. Digital fluency, including the ability to work with emerging technologies like Generative AI tools (ChatGPT, Microsoft Copilot), is required.

Requirements

8 or more years of relevant work experience with a bachelor's degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
7+ years of experience in brand strategy, brand management, portfolio marketing, product marketing, integrated marketing, strategic marketing, or brand consulting.
Experience working with complex brand, product, solution, or service portfolios, including brand architecture, naming strategy, positioning, messaging, portfolio strategy, or product hierarchy.
Experience supporting rebrands, brand migrations, acquisition integrations, product launches, portfolio simplification, or major go-to-market initiatives.
Strong project management skills, with the ability to manage complex timelines, workstreams, approvals, risks, and dependencies.
Excellent communication and storytelling skills, including the ability to create clear briefs, frameworks, presentations, and executive-ready recommendations.
Strong cross-functional collaboration skills, with experience partnering across Marketing, Product, Product Marketing, Sales, Legal, Communications, Customer Success, Operations, and agencies.
Ability to bring structure to ambiguity, simplify complex topics, and move between strategic planning and hands-on implementation.
Strong attention to detail and commitment to high-quality execution.
Experience in a company that has grown through acquisitions, especially in B2B, technology, financial services, payments, SaaS, marketplaces, platforms, or other complex portfolio businesses.
Experience with product naming, taxonomy, packaging, tiering, solution architecture, or offer architecture.
Experience supporting M&A integration from a brand, marketing, communications, or product marketing perspective.
Familiarity with customer research, competitive analysis, brand equity research, segmentation, or market insights.
Experience working with global or multi-region teams and creating governance processes, playbooks, guidelines, or operating models.
Experience managing agencies, consultants, or external partners.

Nice To Haves

9 or more years of relevant work experience with a Bachelor’s Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

Responsibilities

Support the development and management of the company’s brand portfolio architecture, including the relationship between the master brand, acquired brands, legacy brands, product brands, solution names, partner offerings, and internal naming systems.
Create frameworks for when to retain, endorse, migrate, consolidate, rename, or retire brands.
Map the current-state brand and product portfolio to identify overlap, complexity, inconsistency, or customer confusion.
Partner with Marketing and Product leaders to define future-state brand architecture recommendations and translate them into guidelines, tools, and decision criteria.
Monitor usage of legacy brands, outdated names, and inconsistent portfolio references across key channels and materials.
Support brand and marketing integration planning for acquisitions, including assessment of brand equity, customer awareness, digital footprint, sales impact, customer risk, and operational complexity.
Develop brand migration plans with recommended timing, messaging, milestones, risks, dependencies, and implementation needs.
Coordinate execution across web, creative, content, product marketing, communications, sales enablement, legal, customer marketing, and customer success.
Support the retirement or transition of legacy brands in a way that minimizes confusion and protects customer trust.
Maintain integration trackers, decision logs, stakeholder maps, timelines, and implementation plans.
Partner with Product and Product Marketing to clarify how products, platforms, suites, modules, bundles, tiers, services, and solutions fit within the broader brand architecture.
Develop product naming principles, decision criteria, hierarchy maps, messaging frameworks, and launch guidance for new and existing offerings.
Identify opportunities to simplify product names, descriptors, taxonomies, and customer-facing portfolio language.
Ensure product and solution architecture supports customer understanding, sales conversations, marketing campaigns, and future portfolio growth.
Translate brand and product architecture decisions into actionable integrated marketing plans, strategic briefs, messaging frameworks, launch plans, FAQs, sales enablement materials, and internal rollout guidance.
Coordinate cross-functional execution across web, content, creative, demand generation, communications, events, sales enablement, customer marketing, product marketing, and agencies.
Ensure consistent application of brand architecture decisions across customer-facing and internal channels.
Support major brand migrations, product launches, repositioning efforts, naming updates, and sunset campaigns.
Build and maintain governance processes for brand architecture, naming, brand migration, and portfolio decisions.
Create and manage tools such as decision trees, naming guidelines, migration checklists, approval workflows, and brand architecture playbooks.
Facilitate cross-functional working sessions and stakeholder reviews; track open decisions, risks, dependencies, approvals, timelines, and implementation progress.
Partner with teams to update or retire outdated brand references across websites, decks, collateral, campaigns, product interfaces, internal systems, and customer communications.
Create repeatable processes that allow brand and portfolio decisions to scale as the company grows.
Support recurring portfolio reviews to evaluate the clarity, consistency, and effectiveness of the brand and product ecosystem.
Gather and synthesize inputs from customer research, competitive analysis, sales feedback, business priorities, product roadmaps, and performance data.
Develop executive-ready presentations, strategy documents, recommendations, and roadmaps.
Identify opportunities to reduce complexity, strengthen brand equity, improve customer understanding, and support future acquisitions or product expansion.