Sr. Marketing Lead – Treasury Management/Payment Product Marketing

PNC Bank•Philadelphia, PA

14d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Marketing Lead within PNC's Marketing organization, you will be based in a Marketing Hub location. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Bachelors degree
Industry relevant experience is typically 8+ years.

Nice To Haves

Strong knowledge of treasury management, commercial payments, financial technology, or related B2B financial services solutions
Demonstrated experience in driving go-to-market strategies for B2B payments solutions, ensuring alignment between product priorities, sales objectives, client needs, and marketing investments
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Acumen
Business Analytics
Business Data Analysis
Collaborating
Decision Making and Critical Thinking
Effective Communications
Effectiveness Measurement
Marketing Function
Marketing Systems
Matrix Management
Higher level education such as a Masters degree, PhD, or certifications is desirable.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Responsibilities

Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
Serves the team as a leader and influences complex multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.