Sr. Marketing Analyst

RUE GILT GROUPE • Boston, NY

1d • $100,000 - $115,000 • Hybrid

About The Position

Rue Gilt Groupe is seeking a digitally-led marketing professional to join its entrepreneurial, analytical marketing team and lead initiatives to drive top-line growth via New Member and Non-Buyer Customer Relationship management. As part of this role, you will help develop strategy, inform the product experience, own multi-channel marketing campaigns & execute tests against key areas of the business. This position works cross-functionally with Marketing, Technology, Product, Creative, and Merchandising teams, as well as key external partners to drive measurable and meaningful business results. Our team is highly collaborative, innovative and fast-paced; and the ideal candidate is curious, adaptable, and energized by a dynamic environment.

Requirements

• The Ideal candidate for this position would be described as a working professional who has a strong analytics background; comfortable leveraging data to make recommendations and decisions; comfortable telling compelling stories using Excel, PowerPoint and Tableau.
• In order to collaborate effectively across all departments, this candidate must also have the ability to adapt to changing priorities and to deliver results in a fast-paced environment, as well as having the strong ability to influence peers and senior-level business partners, to drive change and innovation through the organization.
• Lastly, the right candidate for this position will have a fun, energetic and collaborative personality with a self-starter approach to work!
• Bachelor’s degree is required
• 2+ years of developing growth strategies through direct marketing initiatives, with an ongoing style of out-the-box thinking.
• Excel
• PowerPoint
• Tableau

Nice To Haves

• Prior Product or Technology Knowledge is a plus.

Responsibilities

• Collaborate with Marketing leaders and cross-functional stakeholders to develop the roadmap/test plan to drive New Member registration, improve New Member onboarding and activation, and build Non-Buyer engagement
• Build and evolve our New Member and Non-Buyer knowledge base by developing actionable customer insights and KPIs in close collaboration with Analytics, while owning key performance metrics
• Analyze business data to uncover meaningful insights and recommend strategic initiatives that improve business performance, customer engagement, and drive incremental value.
• Own and lead cross-functional partnerships (Technology/Merchandising/Growth Marketing) to develop effective campaigns for New Members and Non-Buyers across a full breadth of marketing channels (both promotional and non-promotional)
• Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the Rue Gilt Groupe business.
• Own the creation and delivery of department and business level presentations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees