Sr Analyst, Customer Marketing

Tractor Supply Company•Brentwood, TN

17d

About The Position

The Customer Marketing Sr. Analyst is responsible for supporting all functional areas related to customer analytics. This role will use customer data to help identify opportunities, improve broader understanding, enhance functional support of customer personalization, assist with marketing strategy / modeling / implementation, and answer business questions related to our customers. In addition, this role is expected to be a team lead and subject matter expert in the TSC Customer Database for all business partners.

Requirements

3-4 years’ experience in Retail Analytics or related business.
Bachelor’s Degree in Business, Statistics, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.
Speak, read, and write effectively in the English language

Nice To Haves

Expert level SQL skills. Expertise in other programming language(s) preferred
Experience with Alteryx/Tableau
Demonstrated experience leading people through training or project management
Expertise with large data sets and relational databases
Ability to tell the customer data story clearly and concisely for various audiences, including leadership
Experience working with Customer Data preferred
Experience with Retail POS or Loyalty Program Data
High-level written and verbal communication skills
Proficiency in Microsoft Office products

Responsibilities

Become a functional expert in customer data, which includes but is not limited to defining data elements, providing input on data structure, creating & maintaining business reporting, and aiding in training documentation as needed.
Lead high priority projects to ensure efficient, accurate, and on-time delivery
Support and align priorities to meet customer and business needs through consistent communication with key partners
Provide recommendations to help guide Customer Analytics strategy
Lead internal team member training with potential to lead a direct report
Work cross functionally with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support
Drive implementation of Customer modeling and support deployment of personalization
Develop and interpret customer dashboards and findings to business leadership
Troubleshoot dashboards and reporting through knowledge of the databases and toolset
Training end users on new reports and dashboards and modeling/implementation