Sr Marketing Analyst Lead

AAA • Los Angeles, CA

5d

About The Position

We are seeking a strategic and technical leader to drive the future of our digital member experience. As the Senior Marketing Analyst Lead, you will supervise a team of analysts and technologists responsible for orchestrating personalized customer journeys using Adobe Real-Time CDP, Adobe Target, and Adobe Analytics. You will move beyond simple reporting to true activation—using data to convert casual site visitors into loyal members and driving cross-line-of-business growth across Insurance, Membership, Travel, Discounts/Rewards, and Financial Services. You will bridge the gap between technical data execution and high-level marketing strategy, ensuring the right message reaches the right user at the perfect time.

Requirements

• Bachelor’s Degree in Marketing, Data Science, Business, or related field (Master’s preferred).
• 7+ years of experience in digital marketing, marketing operations, or data analytics.
• 2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects.
• Deep expertise in the Adobe Experience Cloud stack: Adobe Real-Time CDP (RT-CDP): Experience building schemas, segments, and destinations. Adobe Target: Experience running A/B tests, XT (Experience Targeting), and using Automated Personalization (AP) / Auto-Target. Adobe Analytics: Proficient in Analysis Workspace, segmentation, and calculated metrics.
• Strong understanding of digital data layers, tagging, and identity management.
• Proven success in driving sales lift and conversion rate optimization (CRO) in a multi-product environment (e.g., Insurance, Retail, Travel, or Subscription Services).
• Strong communication skills: Ability to translate technical constraints into business opportunities for stakeholders.

Nice To Haves

• Experience with Membership/Subscription models is highly preferred.

Responsibilities

• Team Leadership & Strategy
• Platform Operations (Adobe Real-Time CDP & Target)
• Business Growth & Optimization
• Analytics & Insights

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level