Sr. Marketing Analyst

C2FO • Kansas City, MO

10d • Hybrid

About The Position

The Senior Marketing Analyst plays a critical role in informing business strategy through advanced data analysis, performance measurement, and actionable insights. This role is responsible for analyzing marketing and business performance data, developing dashboards and visualizations, and generating strategic recommendations that drive growth and operational excellence. The Senior Analyst works closely with cross-functional teams to uncover trends, identify opportunities for improvement, and support data-driven decision-making. They are a key thought partner to marketing and leadership teams, with a focus on improving processes, customer outcomes, and business efficiency.

Requirements

• Analytical Expertise: Skilled in interpreting complex datasets and generating insights that drive business decisions
• Business Acumen: Understands marketing concepts, financial modeling, and how analytics impacts business strategy
• Technical Proficiency: Strong skills in SQL (e.g. Redshift, SQL Server, PostgreSQL), Excel, BI tools (e.g., Tableau, Power BI). Experience with DBT or other SQL-based transformational tools is a plus
• Cross-Functional Collaboration: Works effectively with marketers, engineers, product managers, and finance teams
• Communication: Able to distill complex findings into clear, actionable recommendations for technical and non-technical audiences
• Initiative: Proactively identifies areas for improvement and independently drives initiatives to completion
• Bachelor’s degree in marketing, finance, business analytics, statistics, computer science, or a related field
• 3+ years of experience in marketing or business analytics, preferably in financial services, fintech, or a data-rich industry
• Demonstrated experience using SQL and BI tools to analyze, report, and visualize data
• Strong understanding of marketing KPIs, attribution modeling, customer segmentation, and campaign performance metrics
• Proven ability to manage multiple priorities and communicate results clearly to stakeholders
• Working knowledge of AI-powered tools and automation to improve efficiency, streamline workflows, and support informed decision-making in day-to-day work

Nice To Haves

• Experience with Google Analytics or other web-based analytics platforms, marketing automation platforms (e.g. Hubspot, Marketo), customer data platforms (CDPs), or CRM systems (e.g. Salesforce)
• Familiarity with business loan products, credit risk analysis, or financial services data models
• Experience documenting processes and contributing to data quality/governance initiatives

Responsibilities

• Analyze complex marketing and business data to identify trends, patterns, and actionable insights
• Develop and maintain interactive dashboards, reports, and visualizations to monitor marketing performance and KPIs
• Partner with marketing, product, finance, and operations teams to support campaign measurement, customer segmentation, and ROI analysis
• Build financial and forecasting models to evaluate marketing strategies and investment opportunities
• Translate analysis into clear, compelling recommendations for senior stakeholders
• Identify and execute automation and process improvement opportunities in data workflows
• Conduct root-cause analysis and propose data-backed solutions for performance gaps
• Support A/B and multivariate testing strategies and interpret test results
• Stay informed on marketing analytics best practices, tools, and technologies
• Support data governance efforts and help maintain high-quality data standards

Benefits

• At C2FO, we take care of our customers and our people – the vital human capital that helps our customers thrive. That’s why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level