Sr. Market Development Manager - Patient Marketing (Onsite)

Medtronic•Minneapolis, MN

1d•Onsite

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Careers that Change Lives Affecting 1 in 6 Americans, incontinence has a higher prevalence than vision problems or diabetes. Similarly, fecal incontinence impacts 1 in 12 adults in the U.S, more than Alzheimer’s or Asthma. Each day, millions of people worry if they’ll get through class, work or a trip to the store without an accident. In the Pelvic Health Operating Unit, our goal is to expand access to our therapies so we can help millions of people get their lives back. In this role, you will be an integral part of helping more patients get to our technology and the benefits it will provide them. We are hiring a passionate and strategic marketer to shape the patient journey from their first interaction with Medtronic DTC campaigns to their interaction with their healthcare provider, ensuring a high-value and consistent patient experience that advances therapy awareness product understanding, and patient action. The Sr. Market Development Manager is responsible for increasing market penetration and achieving patient access growth goals. This role works closely with direct-to-consumer marketing, HCP marketing, field marketing, customer care, sales leaders, medical education, legal, compliance, marketing communications, and market development leaders in other business units. This position will be in Minnesota. This is not a people manager role.

Requirements

Bachelor’s degree required
Minimum of 7 years of relevant experience in sales and/or marketing experience, or advanced degree with a minimum of 5 years

Nice To Haves

Minimum of 2 years patient / consumer marketing experience
MBA
Experience in medical device marketing
Excellent project management skills
Strong analytical skills
Understanding of medical device regulatory and compliance guidelines
Solid experience in a large corporate environment with a complex matrix culture
Experience launching direct to consumer campaigns, or digital campaigns
Experience with agile marketing methodologies
Track record of building impactful marketing initiatives
Experience leading cross-functional teams

Responsibilities

Develop and lead patient marketing strategies, from initial Medtronic DTC interaction through implant and post-implant care, to drive awareness, engagement, and adoption of therapies and products across the portfolio.
Create and execute effective DTC campaigns in conjunction with the patient marketing team
Monitor and report on DTC campaign effectiveness and impact, using data-driven insights to refine strategies and maximize patient access, engagement, and satisfaction
Create, plan, and execute multi-channel patient campaigns, including digital, print, and in-person initiatives.
Design, launch, and continuously optimize digital experiences for patients at both portfolio and product levels.
Lead cross-functional teams to develop efficient processes for patient navigation and management.
Collaborate cross-functionally with clinical, legal, sales, and product teams to ensure patient materials are accurate, compliant, and aligned with business objectives.
Develop and manage patient education asset content, distribution, inventory, and budget
Support upstream product development by gathering patient insights and feedback on current products.
Lead the patient NPS (Net Promoter Score) program by designing and implementing NPS surveys, analyzing patient feedback to identify key trends and insights, and collaborating with cross-functional teams to translate findings into targeted improvements for patient materials and marketing campaigns.
Proactively establish and maintain active, collaborative relationships with customers and field sales teams by regularly traveling to customer sites and participating in field visits; gather real-time feedback and insights to ensure these perspectives are effectively integrated into the development and refinement of patient materials.

Benefits

Medtronic offers a competitive Salary and flexible Benefits Package
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)