Sr. Market Access Marketing Manager

Neurocrine Biosciences • San Diego, CA

1d

About The Position

Serves as the market access marketing subject matter expert on Neurocrine Access Support, responsible for executing brand strategy and initiatives impacting patient access and provider engagement. Drives cross-functional alignment across Market Access, Patient Services, the HCP, DTC, and Medical Brand Marketing teams, Medical, Regulatory, and Legal to ensure cohesive, compliant, and patient-centric access communications. Responsible for developing and implementing branded materials, messaging, web, and patient support initiatives, to be delivered by and to support the rare market access marketing team. Provides leadership across agency partners and cross-functional stakeholders to deliver business objectives and improve the patient and provider experience.

Requirements

• BS/BA degree in Marketing, Business or related field and 8+ years of pharmaceutical/healthcare marketing experience with a focus on consumer, HCP, and/or payer marketing, patient support services, reimbursement communications, and market access marketing.
• Experience supporting specialty, rare disease, or highly complex therapeutic categories preferred.
• Veeva Vault experience preferred.
• OR Masters degree in Marketing, Business, or related field and 6+ years of similar experience noted above
• Strong understanding of pharmaceutical marketing requirements necessary; direct to consumer and/or market access and/or patient support marketing experience desired.
• Rare disease experience a plus
• Must be an effective team member and collaborator as success relies heavily on interfaces with Finance, P&L understanding, Legal, Regulatory, Compliance, Medical and Brand Teams at senior levels
• Strong understanding of market access marketing landscape, patient services, and payer coverage communications and/or strong understanding of pharmaceutical marketing to HCPs and consumers
• Develops and enhances processes, tools, templates, and operational standards to improve efficiency, scalability, and compliance of market access marketing initiatives
• Ability to turn insights from market research into actionable strategy/tactics/messaging to drive brand success
• Ability to manage and track a budget to achieve organizational goals
• Anticipates business and industry issues; recommends relevant process / technical / service improvements
• Recognized as an internal subject matter expert in market access marketing, patient support communications, and access strategy
• Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
• Ability to learn quickly and adapt to ever-changing needs and demands
• Strong interpersonal, communication, presentation, and analytical skills
• Strong organizational skills with the ability to work on multiple projects at the same time
• Be a self-starter and be able to take projects from strategy through to execution with high attention for detail coupled with innovative thinking
• Excellent written and oral communication skills
• Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams; ability to work as part of a team
• Ability to represent the organization effectively with external agency partners, vendors, advocacy stakeholders, and cross-industry collaborators
• Excellent computer skills
• Sees broader picture and longer-term impact on division/company
• Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
• Excellent project management, strong project leadership skills

Responsibilities

• Develops and executes market access marketing strategies, messaging platforms, tools, websites, and programs that support Neurocrine Access Support services, provider engagement, and brand objectives
• Develops and oversees integrated market access communication strategies across diverse stakeholder audiences, including HCPs (prescribers, NPs/PAs, office staff), patients, and caregivers, ensuring alignment with brand, access, and patient support objectives
• Provides strategic leadership and oversight of agency partners, ensuring alignment to business objectives, budget expectations, compliance requirements, and performance outcomes
• Develops and manages annual projects and budget plan
• Develops field engagement strategies, tools, and training programs for field support teams (e.g., Regional Patient Access Mangers (RPAMs), Rare Disease Account Specialists (RDAS=Field Sales Team) that enhance field effectiveness and ensure consistent execution of market access initiatives
• Supports development and execution of Plan of Action (POA) materials
• Leads Medical, Legal, Regulatory compliance review of promotional materials
• Develops and leads projects in alignment with company goals and objectives
• Works cross-functionally with Sales, Brand Marketing, Payer Marketing, Medical, Patient Services, Market Research and other members of the organization to ensure seamless alignment
• Influences cross-functional stakeholders and Market Access leadership team to align on priorities, resolve complex business challenges, and drive execution of market access strategies
• Other duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior