Sr. Manager, UX/UI

KFC•Plano, TX

About The Position

KFC is seeking a Sr Manager UX/UI to lead the evolution of our global digital brand experience. This role sits at the intersection of design, technology, and customer experience, shaping how millions of customers interact with KFC across digital touchpoints. As part of the Atlas / Brand Experience team, you will play a critical role in advancing KFC’s global web and mobile app platform. Atlas is designed to deliver a consistent, high-quality digital experience across all markets, ensuring that—like leading global platforms—the core UX/UI feels familiar and intuitive wherever customers engage with KFC. The platform is built on a foundation of global UX/UI standardization, enabling speed, scalability, and brand consistency at a worldwide level. At the same time, Atlas supports thoughtful localization, allowing markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively—only where it adds value—so the core experience remains cohesive while still delivering local relevance. In this role, you will define and drive a cohesive UX/UI vision that elevates the brand, improves usability, and delivers measurable business impact across web, mobile, ordering platforms, and emerging channels.

Requirements

12+ years of experience in UX, product design, or digital experience, with 5+ years leading multi-disciplinary, globally distributed teams
Proven track record designing and delivering consumer-facing digital products at scale, with strong experience in web and mobile app ecosystems
Experience leading product and design strategy to achieve commercial objectives and deliver measurable improvements in customer experience
Experience defining and scaling global design systems and standards across multiple markets
Strong understanding of global vs. local experience design, including localization strategies
Deep expertise in accessibility, inclusive design, and content design governance
Experience partnering closely with Product, Engineering, and cross-functional global stakeholders
Excellent stakeholder management, storytelling, and executive presentation skills, with the ability to clearly communicate vision, strategy, and design decisions to senior leadership

Responsibilities

Define and drive the global UX vision, principles, and measurable outcomes for KFC’s digital guest experiences, with an initial focus on web and mobile app (Atlas platform)
Establish and scale a global design system and component library for web and app, enabling consistency, speed, and quality across markets
Set standards for accessibility (WCAG 2.2 AA), inclusive design, and mobile performance across all global digital experiences
Balance global standardization with targeted localization, ensuring a cohesive core experience with flexibility for market needs
Lead end-to-end UX/UI design for global digital journeys, including commerce, loyalty (earn/burn), offer experience, and ordering flows across web and app
Drive a globally scalable insights-to-action loop, leveraging usability testing, market research, and behavioral data across regions
Champion customer-centered design practices that translate diverse market needs into intuitive, consistent experiences
Begin shaping future experience frameworks that can extend to additional channels (e.g., kiosk, in-restaurant, emerging platforms)
Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale
Collaborate with Operations on process changes when UX improvements require operational enablement.
Align closely with Marketing and Brand teams on campaigns, merchandising, and promotional experiences, ensuring seamless integration into the digital journey
Ensure UI/UX consistency when integrating partner platforms without compromising performance, usability, or brand integrity.
Build, lead, and develop a high-performing global UX/UI team, setting a strong leadership bench
Establish design rituals, operating models, and quality standards that scale across regions
Foster a culture that is customer-led, data-informed, and experiment-driven