Sr Manager Trade Relations

Philip Morris•Charlotte, NC

2d•Hybrid

About The Position

This position sits with our Swedish Match affiliate. The Sr Manager Trade Relations is responsible for establishing and executing a comprehensive Trade Relations strategy that supports business growth, customer retention, industry leadership, and stakeholder engagement. This role leads high-profile customer and industry engagement initiatives, develops strategic partnerships, influences cross-functional priorities, and ensures Trade Relations investments deliver measurable business outcomes. The position serves as a key liaison between Commercial, Marketing, Communications, Compliance, Procurement, Finance, and external partners to drive alignment and maximize the value of customer engagement programs and industry partnerships.

Requirements

Bachelor's degree required
5+ years experience in Trade Relations, Sales, Commercial Operations, Customer Engagement, Business Development, Marketing, or related disciplines.
Demonstrated experience leading strategic customer engagement initiatives and high-profile business partnerships.
Proven ability to build and influence relationships with senior executives, external stakeholders, and cross-functional leadership teams.
Strong business acumen with experience developing strategies that drive measurable commercial outcomes.
Experience managing complex budgets, investment decisions, and large-scale engagement programs.
Exceptional communication, stakeholder management, and leadership skills.
Fully authorized to work in the US without sponsorship now and in the future

Nice To Haves

advanced degree preferred

Responsibilities

Develop and execute the PMI U.S. Trade Relations strategy, ensuring alignment with commercial growth objectives and long-term business priorities.
Establish multi-year customer and industry engagement plans that strengthen relationships with retailers, distributors, trade associations, and key external stakeholders.
Monitor emerging industry trends, customer needs, and competitive developments to identify opportunities that enhance PMI U.S.'s market position and commercial performance.
Serve as a strategic advisor to Commercial Leadership regarding industry engagement opportunities, customer relationship strategies, and partnership investments.
Serve as PMI U.S.'s primary relationship lead with major trade associations, industry organizations, and strategic external partners including NACS, CDA, CSN, CSP, and other relevant industry groups.
Develop engagement strategies that enhance PMI U.S.'s visibility, influence, and reputation within key industry channels.
Represent PMI U.S. in external industry forums, conferences, and leadership events to strengthen strategic partnerships and business relationships.
Lead the development and execution of executive engagement programs designed to strengthen relationships with senior retailer, distributor, and industry leadership.
Own strategic customer engagement initiatives including Formula One partnerships, Ferrari Challenge activations, MotoGP initiatives, executive leadership forums, customer advisory events, and other high-impact commercial engagement programs.
Partner directly with executive leadership to develop customer experiences that support relationship growth, customer retention, and commercial objectives.
Establish consistent engagement standards and governance processes that ensure alignment with organizational priorities and compliance requirements.
Establish performance metrics, operating objectives, and success measures for Trade Relations initiatives.
Evaluate the effectiveness of customer engagement investments through business impact analysis, customer feedback, stakeholder engagement outcomes, and commercial performance indicators.
Utilize industry insights and customer intelligence to identify opportunities that support customer growth, category leadership, and long-term business success.
Provide regular updates and strategic recommendations to senior leadership regarding Trade Relations priorities, opportunities, risks, and program effectiveness.
Lead complex cross-functional initiatives involving Commercial, Marketing, Communications, Compliance, Procurement, Finance, and external stakeholders.
Drive organizational alignment for customer engagement initiatives and strategic partnership programs.
Develop and implement operating frameworks, governance models, and best practices that improve efficiency and effectiveness across Trade Relations activities.
Influence decision-making across functions to ensure successful execution of strategic priorities.
Develop and manage the annual Trade Relations operating plan and budget.
Establish governance processes that ensure resources are allocated to initiatives delivering the highest strategic and commercial value.
Monitor program investments and return on investment to ensure responsible stewardship of company resources.
Lead, develop, and coach Trade Relations team members while fostering a culture of accountability, collaboration, innovation, and customer focus.
Provide leadership and guidance to project teams and cross-functional stakeholders supporting Trade Relations initiatives.
Support succession planning, capability development, and continuous improvement efforts across the function.