Sr. Manager, Trade Marketing (Ethnic)

SAMYANG AMERICA•Brea, CA

About The Position

About Samyang America Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! Position Summary: The Senior Manager, Trade Marketing (Ethnic) is responsible for driving trade marketing, pricing strategy, promotional planning, sales operations, and commercial execution across ethnic and multicultural market segments. This role partners closely with Sales, Marketing, Supply Chain, and Sales Strategy teams to improve commercial execution, operational efficiency, and sales effectiveness. This position requires strong commercial acumen, trade marketing expertise, cross-functional collaboration, and the ability to optimize pricing, promotional investments, and commercial execution across sales channels.

Requirements

BA degree in Business Administration, Marketing, Supply Chain, or a related field required.
7+ years of experience in Sales Operations, Trade Marketing, Pricing, Category Management, or related functions.
Experience within consumer-packaged goods (CPG), food and beverage or multicultural/ethnic market channels strongly preferred.
Experience managing trade investments, pricing programs, and commercial execution.
Advanced proficiency in Excel, Power BI, SAP, and Microsoft Office applications preferred.

Responsibilities

Develop and execute trade marketing strategies across key sales channels.
Manage annual promotion calendars and customer activation programs.
Support new product commercialization and retail execution.
Improve merchandising effectiveness and in-store execution.
Develop and manage pricing strategies across customers and channels.
Manage promotional pricing, trade investments, and pricing governance.
Evaluate promotion effectiveness and return on investment (ROI).
Support pricing policy development and implementation.
Identify pricing opportunities that improve profitability and competitiveness.
Partner with Sales, Marketing, Supply Chain, and Sales Strategy on commercial initiatives.
Lead cross-functional projects that improve commercial execution.
Coordinate operational readiness for promotions and product launches.
Support continuous improvement of sales operations and commercial processes.
Lead, coach, and develop members of the Sales Operations Part.
Establish team priorities, performance expectations, and accountability.
Strengthen team capabilities in trade marketing, pricing, sales operations, and commercial execution.