Sr. Manager, Social Media Marketing

Fidelity Investments•Smithfield, RI

50d•$85,000 - $171,000•Hybrid

About The Position

As the Senior Manager, Social Media Marketing, you will help drive organic search engine optimization and social media strategies to improve rankings, increase brand awareness, and effectively generate engagement with financial advisors and institutional investors. In this role, you will partner closely with integrated digital marketers along with product, segment, and thought leadership marketing associates to promote content in a connected way across Google, Bing, LinkedIn, YouTube, and Reddit. You'll blend your business and digital marketing expertise with a passion for optimizing channel performance and improving workflows.lead the organic social strategy for our brand handles, with a focus on driving meaningful engagement, amplifying our brand voice, and building a streamlined, data-driven approach to content. You'll serve as a strategic lead for organic social execution, balancing proactive content ideation with thoughtful evaluation of inbound post requests. You'll optimize content before publication to ensure alignment with platform best practices, brand voice, and audience engagement goals. This role requires a strategic thinker who can translate platform trends, performance data, and stakeholder inputs into a cohesive social strategy. You'll also play a key role in aligning organic efforts with paid media insights, orchestrating engagement tactics to boost visibility, and building a network of social media advocates across the organization.

Requirements

5-7 years of digital marketing experience, specializing social media strategy (agency experience a plus)
Ability to lead brand social handles and drive measurable results
Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities
Ability to quickly build connections and trust with business partners to own the social media direction - from goal setting and plan-building to delivery and measurement of results
Passion for problem solving and owning outcomes, collaborating across multiple teams to accomplish goals
Strong communication, interpersonal and presentation skills
Desire to stay on top of industry trends, competitor insights and measurement data to provide well-informed recommendations to team members
Adept at interpreting data, generating insights and recommending optimizations to deliver strategic counsel and impactful recommendations to business partners
You approach ambiguity with a growth mentality
Knowledge of Financial Services industry and our offerings preferred
A talent to thrive in a fast-paced environment and are easily adaptable to change
Able to balance objectives big and small, remaining persistent in the face of challenges while maintaining a positive demeanor
Experience with Agile principles a plus
Optimizing social copy and creative for performance and brand alignment
Familiarity with paid social media strategy and how it can inform organic efforts
Experience with social media management and listening tools (e.g. Sprinklr, Hootsuite, Sprout)

Responsibilities

Lead the organic social strategy for brand handles, prioritizing efforts based on historical performance, platform trends, and business objectives
Help develop and implement the LinkedIn boosting strategy that connects the dots between organic and paid social media
Streamline content intake and execution, assessing inbound post requests and optimizing copy for visibility, engagement, and brand voice alignment
Proactively identify content opportunities, pitch ideas to internal partners, and secure buy-ion for new initiatives
Design and implement orchestrated engagement tactics, including coordinated commenting, sharing, and amplification strategies to enhance post visibility
Serve as the voice of organic social, educating internal teams on best practices and platform capabilities
Build and lead a network of social media advocates across marketing, providing training and upskilling to associates to strengthen social fluency and collaboration
Monitor platform trends and competitor activity, translating insights into actionable recommendations
Own reporting and analytics for organic social performance, delivering insights that inform strategy and stakeholder communications

Benefits

comprehensive health care coverage and emotional well-being support
market-leading retirement
generous paid time off and parental leave
charitable giving employee match program
educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career

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