Social Media Marketing Manager

Erbert & Gerbert's Franchise Systems•Edina, MN

5d•$50,000 - $60,000•Onsite

About The Position

The Social Media Marketing Manager is responsible for building brand presence and leading community engagement across all social channels, as well as increasing awareness and engagement & driving store visits. This role will also work with franchisees on Local Store Marketing (LSM) initiatives to increase sales & traffic to those locations.

Requirements

Proven experience in creating compelling content across social media platforms.
A skilled eye for design and the ability to translate creative ideas into great posts.
A keen understanding of current social media trends
Proficient with graphic design tools like Photoshop, Illustrator, InDesign
Strong grasp of both organic and paid social
Proven experience managing budgets and delivering measurable results.
Self-starter & great communication skills
Ability to travel up to 25 % of the time
Bachelor's degree in business, marketing, or related field
3+ years' experience working in social media; restaurant/food service preferred.
Proven success utilizing social channels, streaming, email, creatively to achieve organizational and marketing goals
Experience with social media advertising as well as working with related agencies
Track record of managing budgets
Ability to work on a computer
Ability to drive to store locations, photoshoots, & other events
Ability to participate in in-person meetings

Nice To Haves

Background in QSR industry is a significant plus

Responsibilities

Content Creation & Paid Media Develop, design, & curate engaging content for posts across all Erbert & Gerbert's social media platforms (Facebook, Instagram, TikTok, etc.)
Own all social media content calendar creation and execution
Assist in planning and coordinating photoshoots
Ideate and craft eye-catching and trendsetting reels that showcase our products and brand personality
Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
Analytics & Reporting Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns
Continuously optimize our strategies by understanding and leveraging analytics
Community Feedback Monitor new product offerings (LTOs) feedback across all channels
Respond to all comments & DMs on all paid and organic channels
Work with team on overall customer sentiment
Keep a pulse on industry trends and how we should position our product against competing brands on social media
Local Store Marketing liaison Work with franchisees to execute core LSM tactics in their communities
Assist with any quarterly or annual goals for the company & franchisee locations
Support with new store openings (NSOs) from both a social media perspective as well as assisting with local marketing activities