Sr. Manager, Shopper Marketing

Coke Florida Careers • Tampa, FL

8d • Onsite

About The Position

As a Coke Florida Senior Shopper Marketing Manager, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

Requirements

• Minimum undergraduate (BA or BS) degree
• 7–10+ years of experience in customer marketing, retail marketing, brand marketing, sales, agencies, or CPG environments.
• Strong understanding of omnichannel shopper marketing, national promotions, activation planning, and customer-level execution.
• Proficiency in analytical tools (e.g., Nielsen Connect, Nielsen Panel) with the ability to translate data into insights and action.

Nice To Haves

• Proven track record of owning and delivering complex marketing programs with measurable business impact.
• Advanced strategic project leadership experience with the ability to manage multiple programs simultaneously, while driving alignment across cross-functional teams.
• Strong collaboration and influencing skills with the ability to partner effectively across sales, brand, insights, and external agencies.
• Demonstrated ability to prioritize and make decisions in a fast-paced environment, anticipating risks and proactively removing barriers.
• Exceptional communication skills with executive presence—able to represent marketing internally and externally with confidence.
• Exhibit professional maturity – High degree of professional maturity, business judgment, and ability to navigate complex stakeholder environments.

Responsibilities

• Lead the strategic development and execution of localized programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers.
• Own the customer marketing roadmap by partnering closely with Customer Teams to translate National GOAT programs, innovation launches, and brand initiatives into high-impact, account-specific and channel-specific programs that drive volume, share, and long-term customer value.
• Maximize the marketing activation of Coke Florida assets (e.g., Tampa Bay Bucs, Disney), in collaboration with Asset Manager, serving as the strategic lead in developing full-funnel retail programs, stand-alone activations, and experiential extensions tied to customer objectives.
• Leverage channel strategy insights to architect profitable, customer-centric plans, ensuring alignment with sales goals, financial targets, and brand strategy while influencing customer decision makers.
• Lead marketing sell-in with select customers, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
• Activate cross-category partnerships with outside companies to develop customer programs
• Own program budget planning, allocation, tracking and stewardship, including the ability to coordinate different sources of funds from brand partners.
• Manage NEW Customer POS design and messaging including communication to internal POS Store.
• Manage the Activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals
• Assist in developing program recap and measurement process with the Business Intelligence team.

Benefits

• Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees