Sr. Director, Shopper & Field Marketing
About The Position
At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space. The Sr. Director, Shopper & Field Marketing will lead the strategy and execution of shopper-focused marketing programs across retail partners and regions. This includes in-store activation, retail media planning, and field marketing initiatives that enhance brand presence, drive conversion, and support long-term customer relationships. Reporting to the Sr. Vice President of Marketing, the ideal candidate brings deep experience in CPG marketing and retail collaboration, with the ability to translate brand strategy into compelling shopper experiences.
Requirements
- 10+ years of experience in CPG marketing with a strong focus on shopper and in-store strategy.
- Bachelor’s degree in Marketing, Business, or a related field
- Demonstrated success leading retailer-specific marketing programs across grocery, natural, mass, and club channels.
- Proficiency with retail media networks and understanding of digital shelf dynamics.
- Strategic mindset with strong project management, analytical, and communication skills.
- Collaborative leader with a thoughtful, organized approach to execution in complex retail environments.
Nice To Haves
- MBA preferred
- Passion for health, wellness, and beverage categories is a strong plus.
- Experience managing field marketing teams or initiatives is strongly preferred.
Responsibilities
- Develop and lead comprehensive shopper marketing strategies tailored to the needs of retail partners and consumer behaviors.
- Oversee in-store marketing efforts including displays, signage, promotions, and merchandising support.
- Design scalable activation toolkits to support new product launches, category resets, and national brand initiatives.
- Collaborate with Sales and Brand teams to ensure alignment on promotional planning and customer marketing programs.
- Work closely with creative partners to develop assets that reflect both brand equity and retail requirements.
- Manage relationships and campaigns across key retail media platforms (e.g., Amazon, Instacart, Walmart Connect), ensuring alignment with overall marketing and sales goals.
- Support the integration of digital media with in-store efforts to deliver a consistent shopper journey across touchpoints.
- Track and evaluate campaign performance, refining plans based on insights and retailer feedback.
- Guide regional marketing and field activation efforts to support market-specific priorities, drive trial, and reinforce brand visibility.
- Partner with field teams and agencies to execute sampling, local partnerships, and event-based initiatives.
- Ensure field teams are equipped with the tools, messaging, and resources required to represent the brand effectively at the local level.
- Lead and develop a high-performing shopper and field marketing team; foster a culture of collaboration, accountability, and strategic thinking.
- Serve as a cross-functional connector between Sales, Brand Marketing, Field, Finance, and external partners.
- Manage the shopper marketing budget with discipline, linking spend to strategic objectives and measurable outcomes.
- Apply data, consumer insights, and market trends to guide planning and optimize program effectiveness.
Benefits
- Health Insurance: Medical, Dental, Vision, and Life Insurance
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line
- Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!
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What This Job Offers
Job Type
Full-time
Career Level
Director
