Director, Shopper Marketing

Curaleaf•New York City, NY

12d•$140,000 - $150,000

About The Position

The Director of Shopper Program Marketing acts as the expert in executing across all Curaleaf retail channels. They are adept at delivering brand goals in both wholesale and company-owned retail outlets. This role requires strong knowledge of shopper insights and how to leverage them to the benefit of a brand or portfolio. Fluency in brand marketing, sales and the ability to communicate between these two departments is key. Proactive project management and close guidance of the Shopper Marketing team are critical.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
7-10 years of trade marketing, brand marketing, and/or sales within a CPG, retail, or regulated industry
5+ years in a leadership or team management role.
Proven budget responsibility and management
Possess a strong track record of success in creating and implementing Go-To-Market strategies new product launches and management of other relevant shopper marketing “projects”
Ability to develop compelling sales and marketing materials for the field as well as Curaleaf retail and wholesale partners
Strong analytical skills with the ability to turn data into action; experience with turning shopper and retailer insights into successful programming
Have led store activation and product education teams and initiatives
Strong third-party agency management - especially executional agencies

Nice To Haves

MBA or advanced degree
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
Route/key sales responsibility or store merchandising background