Senior Shopper Marketing Manager

Graza•Brooklyn, NY

14d•$110,000 - $130,000

About The Position

At Graza, we believe every kitchen deserves delicious, super fresh olive oil that's affordable enough to be used everyday. Our single origin olive oils are just that, and they come in an easy-to-us squeeze bottle that makes everything more fun. About the Role We’re looking for a strategic and results-oriented Senior Shopper Marketing Manager to lead omnichannel shopper marketing initiatives across key retail partners — both in-store and online. This role will drive retailer-specific marketing strategies, campaigns, and activations that convert shoppers along the path to purchase, with a special focus on retailer.com platforms (e.g., Amazon, Walmart.com, Target.com, Instacart). You’ll work cross-functionally with marketing, sales, and eCommerce teams to build best-in-class, integrated retail programs that drive new-to-brand conversion and loyalty.

Requirements

Own shopper strategy and activation for top retail accounts, delivering seamless integration between physical stores and digital shelf (retailer.com).
Manage budgets across shopper and retailer.com investments, ensuring efficiency and alignment to brand and customer goals.
Support annual joint business plans in partnership with sales and marketing teams in alignment with key priorities, budgets, and performance metrics.
Oversee retailer.com presence , ensuring brand consistency and excellence in PDP content, search optimization, and conversion-driving tactics.
Collaborate with media and agency partners to plan and measure paid retail media programs (e.g., Walmart Connect, Roundel, Amazon Ads).
Analyze performance of retail and digital activations, translating data into insights to optimize ROI and inform future planning.