Senior Marketing Manager

Palmetto Clean Technology•Charlotte, NC

12d•Onsite

About The Position

Palmetto is building the category-defining consumer energy platform and we’re looking for a Senior Marketing Manager to accelerate adoption of our fastest-growing business units, with an initial focus on HVAC / Comfort Plan, while also serving as a product marketing partner to our General Managers. This role sits at the intersection of growth strategy, go-to-market execution, and product storytelling. You’ll own demand generation and performance for priority business units, while helping translate product roadmaps into clear value propositions, launch plans, and sales-enablement that help each GM hit their targets. This is a high-impact role for someone who wants to build, test, learn, and scale, not just run campaigns.

Requirements

5-8+ years in growth marketing, product marketing, or GTM roles
Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate/energy
Hands-on experience owning metrics, not just strategy: building plans, writing briefs,working closely with creative, and analyzing performance
Experience partnering closely with product leaders or GMs
Strong growth instincts with a data-driven, experimental mindset
Comfortable moving between strategy and execution
Able to influence without authority and thrive in cross-functional environments
Clear, compelling communicator- written and verbal
Excited by complexity, ambiguity, and building something new

Nice To Haves

Experience in HVAC, home services, energy, or consumer finance preferred
Familiarity with lifecycle marketing, subscriptions, or leasing models preferred
Experience supporting multi-product portfolios or marketplaces preferred

Responsibilities

Drive Business Unit Growth (Primary Focus)
Own growth strategy and execution for HVAC / Comfort Plan, from awareness through conversion and retention
Develop and run channel-specific growth programs (paid, owned, partnerships, lifecycle, affiliate, field, etc.)
Partner with Data & Analytics to define success metrics, dashboards, CAC/LTV models, and test-and-learn roadmaps
Continuously identify growth bottlenecks and opportunities across the funnel — and fix them
Build repeatable playbooks that can scale across additional product lines (storage, backup, future energy services)
Act as Product Marketing Partner to GMs
Serve as the embedded marketing partner for Business Unit GMs
Translate product features into clear customer value propositions, messaging, and positioning
Support product launches with GTM plans, briefs, and cross-functional coordination
Help GMs articulate their narrative for internal alignment, sales enablement, and external storytelling
Bring customer insights and market signals back into product and pricing decisions
Enable Sales & Revenue Teams
Develop messaging, decks, one-pagers, and tools that help sales teams clearly explain value and close faster
Collaborate with RevOps and Sales leaders to align incentives, offers, and messaging
Identify opportunities to improve attach rates, expansion, and cross-sell across Palmetto’s platform
Build the Growth Engine
Manage agency and vendor partners as needed
Bring structure, prioritization, and clarity to fast-moving growth initiatives
Help define what “great” looks like for growth marketing at Palmetto as we scale.