Sr. Manager, Programmatic Strategy & Planning

Comcast • New York, NY

23h

About The Position

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. The Sr. Manager, Programmatic Strategy leads a team of Programmatic Strategists and Sales Planners responsible for translating advertiser objectives into high-impact programmatic strategies and actionable media plans that drive revenue growth. This role combines hands-on strategic leadership with team management, ensuring that both pre-sales planning and in-flight strategy are tightly aligned to deliver measurable outcomes for agency and holding company partners. Acting as a senior strategic advisor, this role partners closely across commercial, client-facing, and technical teams to position Buyer Cloud as a critical driver of campaign performance and business results.

Requirements

• 8–12 years of experience in programmatic advertising, ad tech, or digital media strategy
• Proven experience managing or mentoring teams in client-facing, strategic roles
• Strong background in both programmatic planning and campaign strategy/optimization
• Demonstrated ability to influence client investment decisions and drive revenue growth
• Deep understanding of DSP capabilities, supply landscape, audience strategy, and measurement approaches
• Highly analytical, with the ability to translate complex data into clear, actionable insights and narratives
• Comfortable operating cross-functionally and navigating ambiguity in a fast-paced environment
• Proficiency in data analysis using AI-enabled tools and scalable workflows
• Bachelor's Degree (or some combination of coursework and experience, or extensive related professional experience)
• 7-10 Years Relevant Work Experience

Nice To Haves

• Experience with technologies such as SQL, Python, and BI/visualization platforms (e.g., Power BI, Tableau) preferred

Responsibilities

• Manage and develop a team of Programmatic Strategists and Sales Planners, setting clear expectations around strategic rigor, client impact, and revenue contribution
• Coach team members to translate data into compelling narratives, strengthen executive presence, and influence client decision-making
• Establish and uphold consistent standards for strategic recommendations, planning outputs, and client-facing deliverables
• Oversee the development of programmatic strategies and media plans across RFPs, proposals, and proactive opportunities
• Ensure alignment across Sales Planning, Programmatic Strategy, and execution teams to deliver a seamless end-to-end client experience
• Provide senior-level input into high-value proposals, pitches, and client presentations
• Serve as a senior strategic advisor and escalation point for key agency and holding company partners, guiding strategies that influence budget allocation, channel mix, and campaign scaling
• Identify and drive revenue growth opportunities, including upsell, cross-sell, and expanded platform adoption
• Ensure delivery of high-quality performance insights and optimization strategies, standardizing approaches to testing, measurement, and performance storytelling
• Partner cross-functionally and build scalable frameworks, playbooks, and AI-enabled workflows to drive consistency, efficiency, and actionable insight across the team

Benefits

• Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
• Most non-sales positions are eligible for a Bonus.
• Comcast provides best-in-class Benefits to eligible employees.
• Benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.
• An array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior