Sr. Manager, Product Marketing Manager - Public Sector
About The Position
Samsara's Connected Operations platform helps organizations that depend on physical operations — fleets, construction, utilities, public works, and first responders — run safer, more efficiently, and more sustainably. We're looking for a Sr. Manager, Product Marketing Manager, Public Sector to own the narrative, positioning, and enablement that will define how Samsara wins in government. You'll be the team's expert on how public sector buyers evaluate technology — from the contract vehicles they procure through, to the compliance bar they hold vendors to, to the mission outcomes they're ultimately accountable for. This is a strategic, cross-functional role for someone who already understands government and frameworks like FedRAMP and StateRAMP/GovRAMP. The ideal candidate is someone who wants to build a public sector product marketing motion, not just execute inside one that already exists. This is a remote position open to candidates based in the U.S. We prefer candidates based in or near Washington, D.C., or those able to work Eastern time zone hours.
Requirements
- 7+ years of product marketing (or closely related go-to-market) experience, with a meaningful portion of that focused on public sector / government technology marketing (B2G)
- Working knowledge of the FedRAMP authorization process, and general familiarity with adjacent compliance frameworks (e.g., StateRAMP/GovRAMP, NIST 800-53), with the ability to translate them into clear guidance for internal teams
- Proven ability to independently own strategic programs from conception to completion, and to influence cross-functional partners without direct authority
- Exceptional written and verbal communication skills — able to translate complex topics into clear, compelling narratives for technical and non-technical audiences alike
- Bachelor's degree or equivalent practical experience
Nice To Haves
- Experience managing a direct report or small team is strongly preferred
- Direct experience supporting a company through a FedRAMP or StateRAMP/GovRAMP authorization process
- Experience marketing connected devices, hardware-enabled, or physical-operations software platforms
- Prior experience in government or a public sector-focused vendor or agency role
- Established relationships within the Carahsoft ecosystem or with other public sector aggregators/resellers
- Experience building a public sector or new-market go-to-market motion from scratch — including positioning frameworks and playbooks designed to scale beyond your own work
Responsibilities
- Lead as a player-coach: Manage a direct report while helping build the public sector PMM team's foundation — sharing in the strategic work, coaching for growth, and creating the frameworks that enable the function to scale.
- Own public sector positioning and messaging: Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments — grounded in mission outcomes rather than generic product benefits
- Build Samsara's federal go-to-market foundation: Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves
- Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels — deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing
- Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations
- Enable sales and channel teams: Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals
- Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance
- Represent Samsara at public sector events and forums: Support flagship industry events and partner conferences with content, speaking support, and thought leadership
Benefits
- Performance-based bonus/variable pay
- Equity (for eligible roles)
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health and parental leave plans
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
