Sr Manager, Product Marketing - Channel Enablement

T-Mobile • Bellevue, WA

5d

About The Position

The Senior Manager, Product Marketing & Channel Enablement is a strategic leader responsible for driving cross-channel growth execution across the core mobility portfolio — including Device Protection, T-Satellite, International Roaming, Scam Shield, and other high-impact products. This role leads a team that operates at the intersection of product strategy and channel & marketing execution, ensuring commercial growth initiatives developed by product owners are translated into scalable, coordinated, high-impact execution across Retail, Care, Digital Commerce, CRM, Base Marketing, Social, Media, Merchandising, and emerging channels Beyond operational excellence, this leader brings forward-thinking perspective on modern growth enablement — leveraging AI, predictive modeling, digital-first selling strategies, and new engagement models to unlock growth across the customer lifecycle.

Requirements

• Strategic Thinker with Strong Operational drive Navigates a diverse product portfolio while identifying common growth patterns and scalable approaches Understands both product strategy and channel execution dynamics. Comfortable engaging executive stakeholders while driving tactical delivery and operational discipline.
• Exceptional Program Leader Proven ability to manage complex, cross-functional initiatives at scale – in a fast paced, ambiguous environment Strong prioritization, dependency management & execution rigor
• Growth & Innovation Mindset Brings thought leadership in digital-first marketing and distribution models, while thinking holistically across the customer lifecycle rather than in isolated campaigns. Continuously explores new tools, technologies, and engagement models to drive sustainable growth -Passionate about leveraging AI, predictive modeling, automation, and emerging engagement channels.
• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 10 years marketing & sales and/or relevant experience
• 7+ years of cross functional leadership experience and experience facilitating and leading strategic planning efforts and driving alignment across an organization
• Experience with strategic business planning processes in large organizations; ability to lead, facilitate and advise cross functional leaders aligning them to a common purpose ( Required)
• Experience managing, mentoring, motivating and growing a mature and goal-driven functional team; must have strong history of developing people, both technically and individually.(Required)
• Experience partnering with internal stakeholders (including senior Management) ( Required)
• Experience working in a demanding, fast-paced environment (Required)
• Experience leading and developing high-powered teams (Required)
• Excellent interpersonal, presentation, oral, and written communication, and negotiation skills; as candidate will interact with a variety of management levels including executives. (Required)
• Excellent organization skills with attention to detail (Required)
• Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution (Required)
• Ability to influence, lead and coach cross functional teams and leaders and champion new concepts and leaders Excellent problem-solving and analytical skills with impeccable business judgment
• Must be highly self-motivated, able to work autonomously and in high pressure environments while maintaining a collaborative partnership with functional teams, stakeholders and leadership
• Ability to think creatively and focus on opportunities for growth and improvement
• At least 18 years of age
• Legally authorized to work in the United States

Nice To Haves

• Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field (Preferred)
• 2+ years supervisory and/or leadership experience (Preferred)

Responsibilities

• Growth Enablement & Cross-Channel Execution Develop scalable growth enablement frameworks that can be applied across multiple products.
• Translate product strategy, growth initiatives, & messaging into prioritized, executable cross-channel plans.
• Enable readiness across all customer touchpoints - Retail, Care, Digital Commerce, & Marketing teams through: In-store training and enablement Rep compensation alignment Digital and physical merchandising optimization Digital flow enhancements Integrated marketing campaigns (CRM, Social, Media, OOH, Base marketing)
• Drive disciplined execution with clear performance measurement, feedback loop, speed to market, and quality standards.
• Cross-Functional Leadership & Program Orchestration Serve as a connective link between Product Owners and Channel Leaders – deeply understanding product growth objectives and advise on optimal channel strategies.
• Identify common growth levers across a diverse product portfolio to build reusable execution playbooks.
• Establish structured planning and prioritization frameworks to reduce friction and improve organizational efficiency.
• Thought Leadership & Growth Innovation Champion modern approaches to selling and marketing in a digital-first, AI-enabled ecosystem.
• Introduce new technologies & operating models that enhance personalization, targeting precision, & speed - Drive experimentation in emerging areas such as: AI-assisted selling and conversational commerce Predictive audience modeling and next-best-offer strategies Lifecycle-based marketing orchestration Digital-first enablement models Above-the-line marketing strategies for existing base
• Create Improved customer lifecycle performance across acquisition, upsell, cross-sell, and retention.

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager