Sr. Manager, Partnerships Marketing

Hims & Hers • ,

1d • $145,000 - $165,000 • Remote

About The Position

Hims & Hers is seeking a Sr. Manager, Partnerships Marketing to play a critical role across two of their highest-impact growth channels: a scaled, established affiliate program and a rapidly expanding influencer practice. This role is equal parts operator and strategist, driving performance and accountability across both channels while building the infrastructure, processes, and partnerships that set them up to scale. The role sits within the Partnerships & Affiliates team inside Growth Marketing, reporting to the Director, Partnerships & Affiliates. Collaboration with analytics, legal, paid social, and data engineering teams is expected, and the individual will be a key voice in how the channels evolve, including the AI tooling roadmap, attribution methodology, and new partner category development. The ideal candidate has a strong performance marketing foundation, a sharp analytical mind, and the judgment to know when to optimize what's working and when to push for something new.

Requirements

• 7-8 years of marketing experience, with deep expertise in affiliate marketing, ideally within a performance or acquisition-focused environment
• Deep platform fluency — Impact experience strongly preferred; familiarity with tracking, attribution windows, and data passback mechanics is a must
• Bachelor’s degree or equivalent practical experience
• Demonstrated ability to build programs without a playbook. This candidate should be comfortable operating in ambiguity and moving quickly as the channels evolve
• Strong negotiation skills, with experience structuring agreements that deliver mutual value and align with business goals
• A highly analytical, data-driven mindset, with experience measuring performance and translating insights into action
• Excellent written and verbal communication skills, with the ability to represent the brand externally and collaborate cross-functionally at a senior level.
• A proactive, accountable, and team-first approach. This candidate should be solutions-oriented and motivated by building something impactful from the ground up
• Familiarity with AI-assisted marketing tools, or genuine curiosity about how they apply to affiliate optimization and measurement

Responsibilities

• Own the affiliate program strategy and performance outcomes, managing the day-to-day agency relationship that oversees recruitment, activation, and optimization across publisher categories including content, loyalty, cashback, comparison, and performance partners — holding the agency accountable to program KPIs and ensuring execution aligns with business objectives
• Source and evaluate new partnership opportunities across emerging categories (including employer and closed-group benefits portals, co-branded integrations, and creator-adjacent models), making recommendations with a clear growth and quality rationale
• Own placement and creative management, including asset coordination, partner briefing, and review cycles
• Monitor program quality rigorously and respond quickly when thresholds are breached, including escalating through legal and operational channels when needed
• Partner with analytics and data engineering to maintain and improve attribution accuracy, including troubleshooting pipeline issues that affect performance measurement
• Collaborate with legal on partner compliance, data-sharing agreements, and any contractual matters that arise in the course of managing the program
• Support the Influencer channel across key operational and strategic workstreams, including: managing creator contract renewals and scope negotiations (e.g., adjusting syndication rights, whitelisting terms); coordinating paid amplification workflows that move influencer content into Meta paid social; and contributing to creative performance analysis to identify which talent, formats, and messaging angles are driving acquisition
• Lead or support cross-functional projects that extend the affiliate channel's footprint, including integrations with influencer, paid social, and brand partnership programs
• Bring new ideas to improve performance — and push them through from hypothesis to test to scaled execution

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Senior