Sr Manager, Paid Media

Aptive Pest Control•Provo, UT

41d•$120,000 - $135,000•Onsite

About The Position

We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Manager, Paid Media position located in Provo, Utah. This position is on site, in our corporate office.

Requirements

Full-Funnel Media Leadership - Oversee strategy, execution, and scaling of paid and performance media programs that drive awareness, engagement, and lead conversion across all audiences and funnel stages (Google, Bing, Meta, Pinterest, YouTube, programmatic, and OTT/CTV).
Local Search Optimization - Own Google Business Profile strategy across all markets, ensuring complete, optimized listings, accurate NAP data, and consistent local visibility for franchise and regional entities.
Review & Reputation Management - Develop and execute review-generation and response strategies across Google, Yelp, and social platforms; monitor sentiment trends and leverage insights to improve trust, conversion, and retention.
Affiliate & Partner Marketing - Build and manage affiliate programs and local referral partnerships to extend reach, drive incremental conversions, and diversify lead sources.
Agency & Vendor Management - Manage PPC and performance agencies with clear ROI and CPA targets; conduct weekly performance reviews and quarterly business reviews focused on continuous improvement.
Analytics & Insights - Collaborate with analytics teams to design dashboards that visualize media performance across channels, devices, geos, and audience segments; communicate findings through data storytelling that informs future strategy.
Budget & Forecasting - Lead ongoing budget allocation, pacing, and forecasting across platforms, optimizing spend mix based on performance, seasonality, and business goals.
Cross-Channel Integration - Partner with Conversion Rate Optimization (CRO), organic search, CRM, and content teams to create cohesive full-funnel campaigns that connect brand storytelling, paid media, and local customer experiences.
KPI Development & Reporting - Define and report on quarterly KPIs across paid media, local search, and affiliate programs, measuring CPL, CAC, and downstream sales conversion metrics.
Strategic Experimentation - Run pilot programs in emerging platforms, creative formats, and audience segments to identify scalable new growth opportunities.
Stakeholder Communication - Deliver clear, compelling performance narratives to marketing and executive leadership, translating analytics into insights that drive business decisions.