Sr. Manager, Paid Media

Capital Brands Distributions.•Los Angeles, CA

13d

About The Position

The Senior Manager, Paid Media is a strategic, high-impact role responsible for leading paid media strategy, investment planning, measurement, and performance reporting across all key digital channels. This person will own the relationships with our major retail partners and media agency, ensuring seamless execution, rigorous optimization, and strong return on ad spend. As a critical leader within the organization, this role will work cross-functionally with Sales, Retail Marketing, Finance, and Product to build integrated promotional strategies that drive visibility, conversion, and revenue growth. The ideal candidate combines deep channel expertise (Amazon, Google, Retail Media Networks, Paid Social) with exceptional analytical skills, business acumen, and partnership capabilities.

Requirements

7+ years of experience in paid media strategy, digital advertising, performance marketing, or retail media.
Deep expertise in platforms including Amazon Ads, Google Ads, Meta, and other major retail media networks.
Strong understanding of eCommerce and retail environments, including how media and promotions drive omnichannel sales.
Proven experience managing significant budgets across multiple channels and partners.
Demonstrated success leading agency teams and external stakeholders.
Highly analytical with advanced proficiency in data analysis, attribution, A/B testing, and performance forecasting.
Strong communication skills with the ability to present strategic recommendations to senior leadership.
Experience working cross-functionally with Sales, Product, Finance, and Creative teams.
Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or a related field.
Equivalent experience in paid media or digital marketing may be considered in lieu of a degree.

Nice To Haves

Experience in CPG, consumer goods, retail, or eCommerce-driven businesses.
Familiarity with Amazon Vendor Central/Seller Central, Google Merchant Center, and retail media data platforms (e.g., Pacvue, Skai, Criteo).
Knowledge of MMM, MTA, incrementality testing, and statistical analysis methods.
Comfortable working in a fast-paced, high-growth environment with shifting priorities.
Strong project management skills and experience leading complex, cross-functional initiatives.
Advanced degrees (e.g., MBA) or certifications in digital marketing, analytics, or media strategy are a plus.

Responsibilities

Paid Media Strategy & Execution
Develop and own the end-to-end paid media strategy across Amazon, Google, Meta, Retail Media Networks, and emerging platforms.
Lead annual and quarterly media planning, aligning investment decisions with business goals, sales forecasts, and category opportunities.
Oversee media activation with external agencies, ensuring alignment on audience strategies, optimization plans, and KPIs.
Manage budget allocation, pacing, forecasting, and performance optimization to maximize ROI and ROAS.
Identify growth opportunities within new channels, formats, and technologies.
Retail & Agency Partnership Management
Serve as the primary media point of contact for key retail partners (e.g., Amazon, Walmart Connect, Instacart Ads, etc.).
Build strong relationships to influence retail marketing programs, promotional opportunities, and joint business planning.
Partner with the media agency on campaign strategy, measurement frameworks, optimization, and innovation roadmaps.
Attend key meetings with primary retail partners.
Measurement, Analytics & Reporting
Build and refine measurement strategies, attribution models, and testing frameworks to drive data-informed decisions.
Develop robust weekly, monthly, and quarterly performance dashboards and executive-level reporting.
Translate complex data into clear insights and recommendations for cross-functional and senior leadership audiences.
Collaborate with analytics, sales, and finance to align on forecasting, incrementality testing, and ROI analysis.
Cross-Functional Leadership
Partner closely with Sales and Channel Teams to align paid media investments with promotional calendars, product launches, and retailer priorities.
Serve as a consulting resource for global markets and global media strategy guidance
Support integrated marketing efforts by collaborating with brand, content, and creative teams to optimize asset development for each platform.
Influence go-to-market plans with insights on customer behavior, competitive trends, and category performance.