Sr. Paid Media Activation Manager

Microsoft • Redmond, WA

5d

About The Position

Collaborating with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and our platform and ad tech partners to ensure strategic & compliant activations. Developing paid media plans that deliver on required business outcomes and overseeing the hands-on execution, optimization, and reporting of these campaigns across media channels, ad creative, and audience segments. Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies. Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance. Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes.

Requirements

• 5-7 years of hands-on-keys paid social activation experience, preferably within an agency environment
• Thorough understanding of how to use native platform audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
• Consistent track record of strong external partner and internal team relationships and communications
• Ability to manage and prioritize multiple projects under tight deadlines
• Advanced Excel skills, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
• Appetite for working in a dynamic, changing environment across many different teams and audience segments
• College BA/BS or equivalent professional experience
• Experience working in B2B Marketing and/or Media.
• Proven competency working across diverse teams with varied business goals.
• Able to work across a highly matrixed organization that includes internal and external stakeholders and partners.
• Able to deal with ambiguity and continued change.
• Strong communication skills.
• Believes that success is a shared accountability across the whole team
• Ability to be agile and work in a dynamic environment.

Nice To Haves

• Sprinklr experience a plus
• Advanced Excel skills, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus

Responsibilities

• Developing paid media plans that deliver on required business outcomes
• Overseeing the hands-on execution, optimization, and reporting of campaigns across media channels, ad creative, and audience segments
• Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies
• Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance
• Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees