Sr Manager, Oncology Commercial Analytics

GSK•Philadelphia, PA

3d•Hybrid

About The Position

Sr Manager, Oncology Commercial Analytics is a high-impact role embedded within GSK's Oncology Business Unit, partnering directly with brand and BU leadership to translate complex commercial data into decisions that drive portfolio performance. Responsibilities span customer segmentation and targeting, KPI design, patient adherence analytics, brand performance tracking, and advanced methods such as marketing mix modeling — with an expectation of both hands-on technical execution and senior-level communication. The ideal candidate brings deep fluency in pharmaceutical secondary data sources, real-world data analytics, and tools including SQL, Python, R, and Tableau, paired with the cross-functional influence skills to operate effectively. This is an opportunity to shape oncology and brand strategy; GSK will be investing in your professional development to develop future insights-grounded brand leaders.

Requirements

Bachelor’s degree in business, life sciences, or a related discipline.
4+ years of experience in marketing analytics within a biotech or pharmaceutical organization, or at a leading global management consulting firm.
Experience applying marketing fundamentals and analytics frameworks to address defined business objectives.
Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI)
Experience analyzing pharmaceutical secondary data sources, including patient and claims data, and conducting real-world data analyses.
Experience working in oncology.
Experience in drug development and commercialization processes across one or more stages of the product lifecycle.
Experience managing multiple projects, deliverables, or stakeholders with overlapping deadlines and competing priorities.
Experience presenting analytical findings and recommendations to senior commercial leaders and updating reports, analyses, or project deliverables based on stakeholder feedback.

Nice To Haves

Understanding of the business impact of diversity & inclusion.
Proven and advanced collaboration skills, and cultural sensitivity.
Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics.
Strong business acumen.
Ability to work effectively across a matrix environment and influence without formal authority.

Responsibilities

Develop and implement robust analytics plans to support brand and business priorities.
Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels.
Proactively identify opportunities by leveraging various commercial analytics such as Physician, Account, and Patient Segmentations.
Patient Adherence and Persistence.
Brand Performance Analytics.
Advanced Analytics (e.g., Marketing Mix).
Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives.
Identify key performance indicators (KPIs) to assess performance of product(s) and ensure data collection and sound business rules are in place to assess these KPIs.
Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights to improve patient care and support business needs.
Transform real-world data into actionable insights through hands-on manipulation and statistical analysis of complex real-world datasets.
Perform ad hoc and deep dive analyses in secondary research as required to uncover and understand market and competitive dynamics.
Increase efficiency and capabilities through innovative analytics and process automation.
Stay abreast of evolving new technologies, while partnering with stakeholders to design and implement analytics ready datasets.
Liaise with primary market research colleagues to generate and present cohesive and actionable quantitative and qualitative insights.
Liaise with forecasting colleagues to provide data-driven assumptions based on qualitative and quantitative insights.
Liaise with Global Strategic Insights for best practice sharing and building of cross-geography capabilities.