Sr. Manager, Omnichannel Strategy & Execution - Parts
About The Position
The Sr. Manager, Omnichannel Strategy & Execution - Parts is responsible for leading the strategy, development, and execution of commercial capabilities that drive revenue growth, improve customer experience, and enhance channel effectiveness across Lennox Aftermarket Products (LAP). This role serves as a critical connector across Sales, Marketing, Digital, and Product Management – ensuring sales teams and distribution partners are equipped with the tools, insights, and programs required to succeed. The position will lead key functions including eCommerce, reseller & online marketplace management, marketing, promotions, and merchandising.
Requirements
- Bachelor’s degree in Business, Marketing, or related field
- 8+ years of experience in B2B sales, marketing, or commercial leadership roles
- Experience operating in distributor-based industries (e.g., HVAC, construction products, industrial, electrical, plumbing)
- Demonstrated success leading digital or eCommerce initiatives in a B2B environment
- Strong understanding of sales processes, channel management, and go-to-market strategies
- Proven ability to lead cross-functional initiatives and influence stakeholders
- Occasional travel as required
Nice To Haves
- Experience with Amazon, online marketplaces, or reseller channel management
- Experience in multi-brand or multi-channel environments
- Familiarity with PIM, ERP (SAP), and digital commerce platforms
- MBA or advanced degree
Responsibilities
- Develop and implement a comprehensive omni-channel strategy aligned with LAP growth objectives and LII business unit channel strategies
- Equip business unit sales teams with tools, content, and collateral to improve productivity, conversion rates, and cross-selling
- Partner with sales leadership to identify capability gaps and drive continuous improvement
- Lead the strategy and execution of B2B eCommerce and digital initiatives
- Drive adoption of digital tools across sales channels, distributors, and customers
- Partner cross-functionally to enable a seamless digital customer journey aligned with “One Order, One Shipment, One Invoice” objectives
- Implement best practices in digital merchandising, search, and conversion optimization
- Develop and execute strategy for reseller channels and online marketplaces
- Establish governance frameworks for pricing, brand standards, and channel discipline
- Manage channel conflict while maximizing revenue and market coverage
- Track and optimize marketplace performance
- Lead development and execution of marketing and promotional strategies to drive demand generation
- Oversee campaign planning, segmentation, and messaging aligned with category and channel priorities
- Partner with Category Management on product positioning, launches, and lifecycle marketing
- Monitor and optimize marketing effectiveness and ROI
- Collaborate closely with Sales, Stores, Category Management, Supply Chain, Marketing, Promotions, Pricing, and IT
- Lead and develop a team across marketing, eCommerce, merchandising, and channel management functions
- Drive alignment and execution across functions to achieve business objectives
Benefits
- tuition reimbursement
- medical, dental, and vision insurance
- prescription drug coverage
- 401(k) retirement plan
- short-term disability insurance
- 8 weeks paid birthing leave
- 2 weeks paid bonding leave
- life and long-term disability insurance
- up to: 12 days paid time off
- 2 paid well-being days
- 1 paid volunteer day
- 12 paid holidays
- 3 floating holidays per year
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What This Job Offers
Job Type
Full-time
Career Level
Manager
