Sr. Manager Media Strategy - Series A Healthtech

PrescriberPoint

20d•$135,000 - $150,000•Remote

About The Position

PrescriberPoint is a Series A healthtech company focused on improving the prescribing process for healthcare professionals and their patients. The company offers an end-to-end, AI-centric solution that includes medical knowledge, tools, coverage lookups, sample management, and integration with EMRs for intake pharmacy and prior authorizations. PrescriberPoint runs paid media for both pharmaceutical clients and its own marketing efforts. This role is crucial for owning the media strategy function, including channel mix, audience architecture, budget management, vendor relationships, and performance frameworks, while also managing the marketing team responsible for paid media and lifecycle campaigns. The position requires a hands-on approach, with the ability to build campaigns directly when needed, and involves splitting time between client campaigns and internal initiatives such as product marketing, corporate awareness, ABM for brand sales, and institutional sales targeting health systems.

Requirements

10+ years in paid media with significant time in strategy-focused roles.
Experience managing a marketing or media team.
Healthcare media experience, including HCP targeting, NPI matching, health system/IDN outreach, and understanding compliance constraints.
Hands-on proficiency with programmatic platforms (StackAdapt, PulsePoint, Lasso, The Trade Desk, or similar).
Experience managing DSP/vendor relationships and negotiating rates.
Strong analytical skills and opinions on measurement and attribution.
Ability to translate complex media concepts for non-media stakeholders.
Proficiency with AI tools to accelerate strategy development, analysis, and reporting.

Nice To Haves

Agency experience, particularly in pharma/life sciences.
Experience with ABM platforms and strategies.
Familiarity with HubSpot or similar marketing automation platforms.

Responsibilities

Develop channel strategies for client and internal campaigns, including platform selection, mix, and budget allocation.
Build audience targeting frameworks aligned with campaign goals for HCPs, pharma brand teams, and health system buyers.
Create media plans with clear KPIs, pacing recommendations, and measurement approaches.
Own media budget recommendations and ensure spend efficiency across campaigns.
Translate briefs into actionable media strategies for the execution team.
Collaborate with cross-functional partners on internal initiatives like product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems.
Test new channels and approaches on internal campaigns before recommending them to clients.
Build campaigns directly in platforms when necessary.
Own DSP and platform relationships, including rate negotiation, new vendor evaluation, and partnership management.
Build and maintain the media strategy playbook, including methodologies, templates, and standards.
Establish channel selection criteria and budget allocation frameworks that scale.
Stay current on platform capabilities and the healthcare media landscape.
Define success metrics and reporting frameworks for campaigns.
Identify underperforming campaigns and recommend strategic pivots.
Build benchmarks and performance standards across channels and verticals.
Partner with Value Engineering on QBR prep, ROI models, and client performance narratives.
Advise on media feasibility during client pitches, scoping conversations, and RFPs.
Manage the engagement and media execution team, including workload prioritization, feedback, and skill development.
Ensure quality and consistency in campaign builds and lifecycle programs through reviews and coaching.
Create clear handoff processes between strategy and execution.